Facts about AGB Neilsen and Kantar Media , Philippines’ leading TV ratings providers

Published on: February 5, 2012

Filled Under: ABS-CBN, AGB Neilsen, GMA 7, Kantar Media, TNS, TV Ratings, TV5

AGB-Nielsen Media Research Philippines, popularly called AGB Nielsen, is a market research firm in the Philippines specializing in broadcast media. AGB Nielsen Media Research (Philippines) is the subsidiary of AGB Nielsen Media Research, a joint venture formed by the AGB Group & the TAM business of The Nielsen Company in March 2005. AGB Nielsen conducts audience measurement of television ratings for certain areas in the Philippines, most notably in urban areas.

AGB Nielsen TV Audience Measurement used by GMA is used by 21 companies and two other local networks, namely, TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 13 advertising agencies and three regional clients.

ABS-CBN is the only local major TV network reportedly subscribing to Kantar Media, formerly known as TNS.

In Mega Manila alone, the Nielsen TV Audience Measurement has a sample size of 1,190 homes as compared to Kantar Media‘s 770 homes.

Nationwide, Nielsen has a total sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media.

Kantar Media started releasing its Philippine television audience measurement data in February 2009. It culled its data from 1,370 representative households covering urban Philippines and reporting on seven sectors—the National Capital Region, North Luzon, Central Luzon, South Luzon, the Visayas and Mindanao.

Kantar Media

Kantar Media’s current subscribers include ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann and Wellmade Manufacturing Corp. Regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International also get their data from Kantar Media.

Broadcasters ABS-CBN Corp. and GMA Network Inc. and TV5 have released data, each of them are claiming to be on top of the ratings game in the first five months.

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7 Responses to Facts about AGB Neilsen and Kantar Media , Philippines’ leading TV ratings providers

  1. Anonymous says:

    Kalokohan 2, pera2 lang nmn labanan jan e

  2. marky0013 says:

    hmmmm..ok, thanks sa info…

  3. Khalil says:

    ABS-CBN is the only local major TV network reportedly subscribing to Kantar Media, formerly known as TNS.
    REALLY? anu ito?
    ABS-CBN, NBN, Sky Cable, subcribers?

    ABS-CBN lang ba ang local subscriber? ng lopez pero di ba local din

    anu ang NBN? international? Sky cable pag-aari

  4. Anonymous says:

    SUS ETO LANG YAN OH AGB NIELSEN inakusahan ng pandaraya sa turkey pati sa Pinas dahil mandaraya

    Kh8 pa 20.000panel h0mes nyan kung mandaraya at nagpapabayad walang epekto yan KANTAR IS m0st trusteD

    http://www.worldbulletin.net/?aType=haber&ArticleID=83265

  5. Anonymous says:

    haha KANTAR ANTADUHAN PLA TLGA ANG KANTAR…KYA PLA KHIT ANONG TAAS NG RATING NLA DTO NDE MAIPAGMALKI NG ABS SA BUONG PILIPINAS KSE NGA SLA LNG SUBSCRIBERS..HAHA SO SAD ANG TOTOO PLANG PANALO AY GMA NATIONWIDE AND MEGA MANILA..NGYON MGA KAPAMILYA ALM NYO NA AH..HAHA

  6. Anonymous says:

    Lol

    Maniwala kame sa AGBulok Na yan.
    Walang credibility yan
    Inakusahan ng pandaraya sa TURKEY, GERMANY,USA pati sa pilipinas

    Tanga lang maniniwala sa AGBulok na yan

    MOS TRUSTEd ang KANTAR kc Nati0nwide survey nila ndi pang mega manila lang

    M0st advertiser is nasa d0s kaya kantar ang 2nay na basehan

  7. Anonymous says:

    mga pawang kasinungalingan lng sinasabi.ito ay halatang anti abs-cbn ang nagsulat.wag kau maniniwala basta2.

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