AGB-Nielsen Media Research Philippines, popularly called AGB Nielsen, is a market research firm in the Philippines specializing in broadcast media. AGB Nielsen Media Research (Philippines) is the subsidiary of AGB Nielsen Media Research, a joint venture formed by the AGB Group & the TAM business of The Nielsen Company in March 2005. AGB Nielsen conducts audience measurement of television ratings for certain areas in the Philippines, most notably in urban areas.
AGB Nielsen TV Audience Measurement used by GMA is used by 21 companies and two other local networks, namely, TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 13 advertising agencies and three regional clients.
ABS-CBN is the only local major TV network reportedly subscribing to Kantar Media, formerly known as TNS.
In Mega Manila alone, the Nielsen TV Audience Measurement has a sample size of 1,190 homes as compared to Kantar Media‘s 770 homes.
Nationwide, Nielsen has a total sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media.
Kantar Media started releasing its Philippine television audience measurement data in February 2009. It culled its data from 1,370 representative households covering urban Philippines and reporting on seven sectors—the National Capital Region, North Luzon, Central Luzon, South Luzon, the Visayas and Mindanao.
Kantar Media’s current subscribers include ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann and Wellmade Manufacturing Corp. Regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International also get their data from Kantar Media.
Broadcasters ABS-CBN Corp. and GMA Network Inc. and TV5 have released data, each of them are claiming to be on top of the ratings game in the first five months.