When it comes to news, the country’s longest-running Filipino newscast “TV Patrol” is still Filipinos’ top choice with a national TV rating of 26.4%, or 10 points higher than GMA’s “24 Oras” that only managed 16.3%.
Overall, 11 out of the 15 most watched programs in March were produced by ABS-CBN including “Pilipinas Got Talent” (26.2%), “Be Careful With My Heart” (25.7%), “Apoy sa Dagat” (23.8%), “Rated K” (23.1%), “Goin’ Bulilit” (20.9%), and “Kapamilya Deal or No Deal” (19.7%).
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It Is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.