Kantar Media: Top 15 Most-watched Programs in May 2013

Published on: June 5, 2013

Filled Under: Television, TV Ratings

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Out of the top 15 regular airing programs in May, 13 were produced by ABS-CBN. Superhero drama “Juan Dela Cruz” remained at number one with 33.3%, followed by “Maalaala Mo Kaya” (30.8%), “Ina Kapatid Anak” (30.5%), and “Wansapanataym” (28.6%).

Most Filipinos also relied on “TV Patrol” for news as it registered a national TV rating of 26%, or 10 points ahead of GMA’s “24 Oras” (16%).

“Be Careful With My Heart” remained as the most watched daytime program in May with 25%, while “Pilipinas Got Talent,” which recently concluded its fourth season, finished off the said month with 23.1%.

News magazine program “Rated K” climbed seven spots to number 8 in May with a national TV rating of 22.3%.

The other ABS-CBN shows in the Top 15 are “Apoy sa Dagat” (20.8%), “Minute to Win It” (20.5%), “Gandang Gabi Vice” (19.8%), Kapamilya Deal or No Deal” (19%), and “Goin’ Bulilit” (19%).

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

ABS-CBN earlier reported a net income increase of 66% to P508 million in the first quarter of 2013 from P306 million in the same period last year, due to strong regular advertising revenues and election-related ads.

ABS-CBN recently announced its venture into the telecommunications business with a media-sharing partnership between ABS-CBN Convergence and Globe Telecom that will enable ABS-CBN to deliver content and offer traditional telecoms services on mobile devices.

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