Filipino rock star Arnel Pineda, lead singer of the United States-based band Journey, has partnered with Sanre’ Entertainment to help form “Asian Music Camp,” a music competition launched on October 25 at Edsa Shangri-La Hotel.
The contest is open to singers and musicians from all over Asia, solo or group. Professional and amateur bands from Asian countries without any record contracts are invited to submit “raw” demo music videos of one cover and one original song, both in English, to the Asian Music Camp (AMC) website www.asianmusiccamp.com starting January 1, 2015 and ends on March 31, 2015. The winners stand to gain cash, record contract and management deal worth $1 million.
Sanre’ Entertainment’s Rene Walter announced that celebrity presenters, mentors and judges are being earmarked to participate in the competition. They will pick finalists from each region based on videos submitted. Finalists will compete with each other live on TV.