WATCH: Behind-the-scenes of new Century Tuna commercial with James Reid

We’ve seen the new commercial. We’ve admired the hot body. But do you know what went on during the making of the #BodyOfTheCentury James Reid’s most sizzling ad campaign yet?

Have a look at the behind-the-scenes of Century Tuna’s #BodyOfTheCentury ad and see how Director Sid Maderazo and his production team painstakingly put everything together for a campaign that revolves around revelation, transformation, and reinvention of James Reid.

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