Jollibee, the country’s number one fast food chain, produces another made-for-digital material that pays tribute to the never-ending love and support grandparents shower their apos.
In the span of 150 seconds, “Kahera” shows the story of a young restaurant cashier’s seemingly awkward encounters with an elderly customer. The older woman never fails to comment on the young cashier’s every move; from her crooked nameplate to the way she speaks, no details seem to escape the older woman’s scrutiny. The video concludes with a touching revelation that sometimes, one does not need to look far for guidance and love.
Inspired by real-life experiences of Jollibee customers, the Kwentong Jollibee campaign recounts the many heartwarming stories of Filipinos, whose special moments are made more memorable by this well-loved Pinoy brand.
“Kahera” is the latest addition to the roster of relatable stories in the Kwentong Jollibee series. Previous video releases include “Almusal,” “Tagpuan,” “Jabee,” “Mama’s Girl” for Mother’s Day, and “Entrance Exam” for Father’s Day, which illustrated a variety of truly Pinoy experiences involving the ones that matter the most: loved ones, good food, and consistently thoughtful signature Alagang Jollibee.
“We are very excited to share the newest addition to our Kwentong Jollibee series,” said Francis Flores, Jollibee Global Chief Marketing Officer. “It’s definitely a delight to discover how Jollibee has actually touched the lives of Pinoys all over the world in more ways than one. The stories we have shared so far shows the enduring relationship that Pinoys have with their favorite fast-food chain and we are more than happy to unearth more of these as we go along.”
Watch “Kahera” below and remember to give your lolos and lolas a tight hug this Grandparents’ Day and thank them for always being there to cheer you on no matter what.
With over four million views and over a hundred thousand shares, “Kahera” achieved viral status just 24 hours after being uploaded on Facebook.