L’Oreal Philippines kick-off annual Brandstorm to push the boundaries of beauty

After recently marking its first year of Beauty advocacy in the Philippines with “Beauty for Life,” L’Oréal Philippines once again prove their passion for pushing boundaries to provide every Filipino innovations for the future of the salon industry. To them, beauty is boundless. This is why they never stop giving what’s best in terms of make-up and empowerment.

L’Oréal once again hosts Brandstorm – its signature innovation competition for students. This year, in partnership with L’Oréal Professional Products, students from all over the Philippines were presented with the challenge of innovating the customer experience in every parlor in the country. Started in 1992 and present in 60 countries, Brandstorm is one of the largest student competitions in the world and has been an innovation-incubator for some of the most promising talents in the industry. Locally, L’Oréal Philippines has mounted the annual business competition since 2009.

For 2018, Brandstormers were tasked to re-imagine and re-invent the professional salon experience of the future by creating breakthrough innovations that combine the application of the most modern technologies to attract and engage millennials as well as increase hairdressers’ loyalty.

In celebration of its 10th year in the Philippines, Brandstorm 2018 surpassed last year’s 1,500 sign-ups for its first nationwide run and mounts the second biggest Brandstorm in the world; this year’s competition boasts of more than 3,500 players from over 30 universities from all over the country.

From more than 1,100 teams, only 24 moved forward to the semi-finals last March 1. The top 8 teams were then subsequently selected to battle it out in the National Finals and get the chance to represent the Philippines in the Worldwide Finals in Paris. The selected 8 teams include:


 Team C^3 from University of the Philippines – Diliman
 Team L’Ocked In from De La Salle University-Manila
 Team LoREALTalk from Ateneo de Manila University
 Team Tala from De La Salle University-Manila
 Team RegSteffiJe from University of the Philippines – Diliman
 Team Bellus from University of the Philippines – Visayas
 Team Totally L’Oréal from University of the Philippines – Diliman
 Team TS1 from University of the Philippines – Diliman

“L’Oréal Brandstorm has always stood as an innovation-incubator for some of the most promising talents in the industry. It is always inspiring to see what students come up with their fresh perspectives and forward-looking insights,” shares Tina Ampil, L’Oréal Philippines General Manager for Human Resources.

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