Anne Curtis finds _The One_ in Jollibee (1)

PH’s top fast-food brand welcomes Anne Curtis to the growing Jollibee family

Where did Anne Curtis—actress, TV host, and all-around performer—find ‘The One?’ In her latest TV commercial for the country’s number one fast-food brand Jollibee, Anne reveals the one meal she will never get tired of: Jollibee Burger Steak. With a well-seasoned burger patty made with 100% real beef, the Jollibee Burger Steak delivers spectacular flavors and textures to the table. The patty is generously poured with Jollibee’s signature mushroom gravy and is then topped with mushroom slices to bring a delicious and delightful spoonful that …

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LOOK: Netizens react to Jollibee Valentine’s ads

Five days before the Valentine’s Day, fast good giant Jollibee shared their commercial about a man who reminisced his moments with the lady he fell in love with. The man made a vow that he will make love the woman unconditionally. It has reached 8.4 million views, more than 404 thousand likes, almost 366,566 shares, and about 79,240 comments as of posting. “Vow” sets viewers up to believe that a man is about to marry a woman he’d had a storybook romance with, only to jar …

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Celebrating the joy of love — Jollibee releases three tearjerkers

Over the years, Jollibee becomes part of our daily life. From children to adult, everyone definitely knows about this huge but cute red bee. What makes Jollibee more special in the hearts of every Filipinos is the emotion it gives to us—JOY. Another thing that sets Jollibee apart from other fast-food chains is its ability to touch every Filipinos’ hearts by releasing different kinds of stories that we could relate to. As Jollibee celebrates the joy of love this February, the country’s number 1 food-food …

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Ever Bilena_Loisa Andalio puts her best face forward_photo

Loisa Andalio is the newest brand ambassadress of Ever Bilena

One of the most exciting – and challenging – parts of being a showbiz personality is being on social media. For upcoming talent Loisa Andalio, who has 537,000 Twitter followers and a whopping 1.7 million Instagram followers, social media presence is both an advantage and a disadvantage. For one, it has made her more open to fans. At the same time, haters and bashers also have easy access to her account. And yet, the lovely young celebrity believes it’s all part of the game. In …

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Liza Soberano for Avon

Liza Soberano joins Avon as the Sweet Honesty ambassador

Avon, the number one direct-selling company and fragrance brand in the country, introduced its newest fragrance celebrity spokesperson, Liza Soberano, one of the most gorgeous actresses in local showbiz. Ms. Soberano is now officially the brand ambassador for Sweet Honesty, which counts among Avon’s best-selling fragrances. Sweet Honesty is a delicate floral scent that brings one back to the innocence of young love. During a recent press conference, Liza spilled her thoughts about being in love for the first time. “We all want to be …

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Liza Soberano Megatuna-12

Liza Soberano, the new “Princess of Endorsements?”

Seems like showbiz has found a new woman that could become the next “Princess of Endorsements!” On January 27, Liza Soberano has renewed her contract with Mega Tuna. According to the company’s executives, Soberano has been an effective ambassador for their products; thus, they didn’t hesitate to work with the actress again. Soberano’s endorsements didn’t stop there. She has been endorsing brands and products such as Unisilver Jewelry, Advance Paper, Ajinamoto, Cheetos, Nestea, Coca-Cola and Nescafé with Enrique Gil. Also, she has signed contracts with …

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Mac belo and Arci Munoz

Mac Belo, Arci Muñoz, fresh new faces for Ever Bilena brands

Ever Bilena, the country’s leading cosmetics brand, is opening the year on a fresh note as it welcomes a new breed of young endorsers to represent the brand and its sister lines, Careline and Blackwater. Widening its reach to the millennial Filipina market, the cosmetics brand named former Pinoy Big Brother (PBB) housemate Loisa Andalio as its new face. With her charm and feminine personality, the PBB alumna acknowledges that make-up is an important factor in enhancing her features. She shares, “I’m happy to be …

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Fill your home with love, raise your child a hero

November 2016, Manila, Philippines – The values formation of a child begins at home. Home is where he learns what it means to be kind, to do good and to feel loved even when others show otherwise. When he steps out into the streets, a parent trusts that he will be the bigger person in situations that will test what he learned from home. This is the story of Efren Peñaflorida, and how his mom filled their home with loving guidance. As a result, Efren …

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“Publicis-Jimenez Basic wins Digital Marketer of the Year and other top awards for the digital advocacy campaign #ArtLotto in this year’s Boomerang Awards, organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP).

IMMAP: #ArtLotto win at the 2016 Boomerangs demonstrates the offline impact of digital

As digital integrates itself in the offline lives of many, the future is increasingly becoming more and more digital-led. This is seen in the #ArtLotto campaign which won Publicis JimenezBasic the Digital Marketer of the Year, Best in Show and Best in Innovation Excellence awards as well as multiple Golds at the recently concluded 2016 Boomerangs, organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP). The Boomerangs was conceptualized by IMMAP in 2008 to honor Philippine advertisers and agencies whose campaigns and …

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Full list of winners of the Boomerang Awards 2016

The Boomerang Awards is the explosive culmination of the biggest ever DigiCon. This year’s Booms will match the levelled up DigiCon in terms of scale and world-class standards and promises to attract the best and brightest minds from the marketing, advertising, production industries as well as the academe. Full list of Boomerang Awards 2016 winners: Gold – Dentsu Jayme Syfu – NEDA “The Making of Ambisyon Natin Online Videos” – Publicis JimenezBasic – E. Zobel Foundation “ArtLotto” – TBWA\Santiago Mangada Puno Advertising, Inc. – CARMMA …

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