Stratworks celebrates 18th year with 18 Anvils

Independent marketing communications agency Strategic Works, Inc. (Stratworks) won 18 Anvil trophies during the 52nd Anvil Awards Gabi ng Parangal held at the Makati Shangri-La Hotel. The unprecedented Anvil haul is the biggest for the agency and coincides with the celebration of its 18th anniversary. One of the country’s most Anvil-awarded agencies in recent years, Stratworks took home 11 Gold Anvils and 7 Silver Anvils for outstanding public relations initiatives with some of the country’s biggest brands, to raise its total haul to 66 Anvil …

Read More

Liza Soberano lives deeper this summer

The summer season is truly one of the most awaited times of the year in this our tropical isles. It is when we can finally hit the beach, frolic in the sun and sand, and at last get away from it all. For Liza Soberano, undoubtedly one of the hottest and most bankable young stars today, she has always loved summer and the sea – who can forget her 18th birthday party held last year in Talisay, Batangas, with its fun beach boho theme? And …

Read More

9 Trivia Tidbits for 90 Years of Colgate-Palmolive in the Philippines

Let’s take a look at some milestones from Colgate-Palmolive’s 90 years of operations in the Philippines. For the past nine decades, it has provided Filipinos with quality brands for oral care, personal care and home care. 9. Pinoys use ‘Colgate’ instead of ‘toothpaste’ Colgate has proven so popular with Pinoys that it has become the generic word for “toothpaste.” Example: “Bes, pabili ng Colgate pag pumunta ka sa convenience store.” This isn’t surprising since it is the toothpaste brand most recommended by dentists. One of …

Read More

5 Champion Facts You May Not Know About James Reid

MANILA, Philippines, 24 February 2017 -The new MILO Champ Moves continues to make waves on social media, with millions of netizens having watched the viral, upbeat music video, even creating their own versions through parody clips, memes and cool remixes. At the center of the dance exercise is one of the country’s most influential young celebrities—actor, singer, dancer, and MILO ambassador James Reid. But did you know that there’s more to James than his roles in movies and TV shows? Here are five Champion Facts …

Read More

PH’s top fast-food brand welcomes Anne Curtis to the growing Jollibee family

Where did Anne Curtis—actress, TV host, and all-around performer—find ‘The One?’ In her latest TV commercial for the country’s number one fast-food brand Jollibee, Anne reveals the one meal she will never get tired of: Jollibee Burger Steak. With a well-seasoned burger patty made with 100% real beef, the Jollibee Burger Steak delivers spectacular flavors and textures to the table. The patty is generously poured with Jollibee’s signature mushroom gravy and is then topped with mushroom slices to bring a delicious and delightful spoonful that …

Read More

LOOK: Netizens react to Jollibee Valentine’s ads

Five days before the Valentine’s Day, fast good giant Jollibee shared their commercial about a man who reminisced his moments with the lady he fell in love with. The man made a vow that he will make love the woman unconditionally. It has reached 8.4 million views, more than 404 thousand likes, almost 366,566 shares, and about 79,240 comments as of posting. “Vow” sets viewers up to believe that a man is about to marry a woman he’d had a storybook romance with, only to jar …

Read More

Celebrating the joy of love — Jollibee releases three tearjerkers

Over the years, Jollibee becomes part of our daily life. From children to adult, everyone definitely knows about this huge but cute red bee. What makes Jollibee more special in the hearts of every Filipinos is the emotion it gives to us—JOY. Another thing that sets Jollibee apart from other fast-food chains is its ability to touch every Filipinos’ hearts by releasing different kinds of stories that we could relate to. As Jollibee celebrates the joy of love this February, the country’s number 1 food-food …

Read More

Loisa Andalio is the newest brand ambassadress of Ever Bilena

One of the most exciting – and challenging – parts of being a showbiz personality is being on social media. For upcoming talent Loisa Andalio, who has 537,000 Twitter followers and a whopping 1.7 million Instagram followers, social media presence is both an advantage and a disadvantage. For one, it has made her more open to fans. At the same time, haters and bashers also have easy access to her account. And yet, the lovely young celebrity believes it’s all part of the game. In …

Read More

Liza Soberano joins Avon as the Sweet Honesty ambassador

Avon, the number one direct-selling company and fragrance brand in the country, introduced its newest fragrance celebrity spokesperson, Liza Soberano, one of the most gorgeous actresses in local showbiz. Ms. Soberano is now officially the brand ambassador for Sweet Honesty, which counts among Avon’s best-selling fragrances. Sweet Honesty is a delicate floral scent that brings one back to the innocence of young love. During a recent press conference, Liza spilled her thoughts about being in love for the first time. “We all want to be …

Read More

Liza Soberano, the new “Princess of Endorsements?”

Seems like showbiz has found a new woman that could become the next “Princess of Endorsements!” On January 27, Liza Soberano has renewed her contract with Mega Tuna. According to the company’s executives, Soberano has been an effective ambassador for their products; thus, they didn’t hesitate to work with the actress again. Soberano’s endorsements didn’t stop there. She has been endorsing brands and products such as Unisilver Jewelry, Advance Paper, Ajinamoto, Cheetos, Nestea, Coca-Cola and Nescafé with Enrique Gil. Also, she has signed contracts with …

Read More