Loisa Andalio is the newest brand ambassadress of Ever Bilena

One of the most exciting – and challenging – parts of being a showbiz personality is being on social media. For upcoming talent Loisa Andalio, who has 537,000 Twitter followers and a whopping 1.7 million Instagram followers, social media presence is both an advantage and a disadvantage. For one, it has made her more open to fans. At the same time, haters and bashers also have easy access to her account. And yet, the lovely young celebrity believes it’s all part of the game. In …

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Liza Soberano joins Avon as the Sweet Honesty ambassador

Avon, the number one direct-selling company and fragrance brand in the country, introduced its newest fragrance celebrity spokesperson, Liza Soberano, one of the most gorgeous actresses in local showbiz. Ms. Soberano is now officially the brand ambassador for Sweet Honesty, which counts among Avon’s best-selling fragrances. Sweet Honesty is a delicate floral scent that brings one back to the innocence of young love. During a recent press conference, Liza spilled her thoughts about being in love for the first time. “We all want to be …

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Liza Soberano, the new “Princess of Endorsements?”

Seems like showbiz has found a new woman that could become the next “Princess of Endorsements!” On January 27, Liza Soberano has renewed her contract with Mega Tuna. According to the company’s executives, Soberano has been an effective ambassador for their products; thus, they didn’t hesitate to work with the actress again. Soberano’s endorsements didn’t stop there. She has been endorsing brands and products such as Unisilver Jewelry, Advance Paper, Ajinamoto, Cheetos, Nestea, Coca-Cola and Nescafé with Enrique Gil. Also, she has signed contracts with …

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Mac Belo, Arci Muñoz, fresh new faces for Ever Bilena brands

Ever Bilena, the country’s leading cosmetics brand, is opening the year on a fresh note as it welcomes a new breed of young endorsers to represent the brand and its sister lines, Careline and Blackwater. Widening its reach to the millennial Filipina market, the cosmetics brand named former Pinoy Big Brother (PBB) housemate Loisa Andalio as its new face. With her charm and feminine personality, the PBB alumna acknowledges that make-up is an important factor in enhancing her features. She shares, “I’m happy to be …

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Fill your home with love, raise your child a hero

November 2016, Manila, Philippines – The values formation of a child begins at home. Home is where he learns what it means to be kind, to do good and to feel loved even when others show otherwise. When he steps out into the streets, a parent trusts that he will be the bigger person in situations that will test what he learned from home. This is the story of Efren Peñaflorida, and how his mom filled their home with loving guidance. As a result, Efren …

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IMMAP: #ArtLotto win at the 2016 Boomerangs demonstrates the offline impact of digital

As digital integrates itself in the offline lives of many, the future is increasingly becoming more and more digital-led. This is seen in the #ArtLotto campaign which won Publicis JimenezBasic the Digital Marketer of the Year, Best in Show and Best in Innovation Excellence awards as well as multiple Golds at the recently concluded 2016 Boomerangs, organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP). The Boomerangs was conceptualized by IMMAP in 2008 to honor Philippine advertisers and agencies whose campaigns and …

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Full list of winners of the Boomerang Awards 2016

The Boomerang Awards is the explosive culmination of the biggest ever DigiCon. This year’s Booms will match the levelled up DigiCon in terms of scale and world-class standards and promises to attract the best and brightest minds from the marketing, advertising, production industries as well as the academe. Full list of Boomerang Awards 2016 winners: Gold – Dentsu Jayme Syfu – NEDA “The Making of Ambisyon Natin Online Videos” – Publicis JimenezBasic – E. Zobel Foundation “ArtLotto” – TBWA\Santiago Mangada Puno Advertising, Inc. – CARMMA …

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Maine Mendoza’s “kiss” wins in Asian Banker Country Awards

BDO Unibank has won the Best Social Media Initiative award in the recently concluded Asian Banker Country Awards for its “Project Kiss” campaign that featured one of its celebrity endorsers — phenomenal star Maine Mendoza. The campaign, anchored on the message “Abot ang Pangarap ‘pag BDO ang Kausap”, was a social media megahit, with the video reaching more than 5.6 million Facebook users since its launch in March this year. “BDO effectively took advantage of the social media to advertise and market its products. One …

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WATCH: Alden Richards, Maine Mendoza react to hate tweets about them

The AlDub tandem, consists of Alden Richards and Maine Mendoza, was featured on the collaboration project of Eskinol and Master on YouTube video. The two were asked to read mean tweets to them and react as much as they want. Some of the hate tweets picked for the two of them are: @VitaminSeaCow: Pano naging artista si @mainedcm with a face full of pimples? Mas maganda naman ako NANG DI HAMAK! *hair flip, taas kilay* @JoedBanana: @aldenrichards02 Pambandang Dimple ka ba talaga o Pambansang Pimple? @ayborisko: Para talagang …

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Dingdong Dantes and Marian Rivera’s behind the scenes photos in their new McDonald’s TV commercial shoot

The big news is out! Dingdong Dantes and Marian Rivera are self confessed Chicken McDo lovers and their fans and McDonald’s customers just can’t get enough of their recent surprise. In their new TV commercial for McDonald’s, Dingdong and Yanyan playfully call each other as they eagerly wait for their Chicken McDo delivery. The couple casually orders Chicken McDo as they take a break from their busy schedules. Here are exclusive behind the scenes shots that will surely make you love this couple more. Yanyan …

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