Mac Belo, Arci Muñoz, fresh new faces for Ever Bilena brands

Ever Bilena, the country’s leading cosmetics brand, is opening the year on a fresh note as it welcomes a new breed of young endorsers to represent the brand and its sister lines, Careline and Blackwater. Widening its reach to the millennial Filipina market, the cosmetics brand named former Pinoy Big Brother (PBB) housemate Loisa Andalio as its new face. With her charm and feminine personality, the PBB alumna acknowledges that make-up is an important factor in enhancing her features. She shares, “I’m happy to be …

Read More

Fill your home with love, raise your child a hero

November 2016, Manila, Philippines – The values formation of a child begins at home. Home is where he learns what it means to be kind, to do good and to feel loved even when others show otherwise. When he steps out into the streets, a parent trusts that he will be the bigger person in situations that will test what he learned from home. This is the story of Efren Peñaflorida, and how his mom filled their home with loving guidance. As a result, Efren …

Read More

IMMAP: #ArtLotto win at the 2016 Boomerangs demonstrates the offline impact of digital

As digital integrates itself in the offline lives of many, the future is increasingly becoming more and more digital-led. This is seen in the #ArtLotto campaign which won Publicis JimenezBasic the Digital Marketer of the Year, Best in Show and Best in Innovation Excellence awards as well as multiple Golds at the recently concluded 2016 Boomerangs, organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP). The Boomerangs was conceptualized by IMMAP in 2008 to honor Philippine advertisers and agencies whose campaigns and …

Read More

Full list of winners of the Boomerang Awards 2016

The Boomerang Awards is the explosive culmination of the biggest ever DigiCon. This year’s Booms will match the levelled up DigiCon in terms of scale and world-class standards and promises to attract the best and brightest minds from the marketing, advertising, production industries as well as the academe. Full list of Boomerang Awards 2016 winners: Gold – Dentsu Jayme Syfu – NEDA “The Making of Ambisyon Natin Online Videos” – Publicis JimenezBasic – E. Zobel Foundation “ArtLotto” – TBWA\Santiago Mangada Puno Advertising, Inc. – CARMMA …

Read More

Maine Mendoza’s “kiss” wins in Asian Banker Country Awards

BDO Unibank has won the Best Social Media Initiative award in the recently concluded Asian Banker Country Awards for its “Project Kiss” campaign that featured one of its celebrity endorsers — phenomenal star Maine Mendoza. The campaign, anchored on the message “Abot ang Pangarap ‘pag BDO ang Kausap”, was a social media megahit, with the video reaching more than 5.6 million Facebook users since its launch in March this year. “BDO effectively took advantage of the social media to advertise and market its products. One …

Read More

WATCH: Alden Richards, Maine Mendoza react to hate tweets about them

The AlDub tandem, consists of Alden Richards and Maine Mendoza, was featured on the collaboration project of Eskinol and Master on YouTube video. The two were asked to read mean tweets to them and react as much as they want. Some of the hate tweets picked for the two of them are: @VitaminSeaCow: Pano naging artista si @mainedcm with a face full of pimples? Mas maganda naman ako NANG DI HAMAK! *hair flip, taas kilay* @JoedBanana: @aldenrichards02 Pambandang Dimple ka ba talaga o Pambansang Pimple? @ayborisko: Para talagang …

Read More

Dingdong Dantes and Marian Rivera’s behind the scenes photos in their new McDonald’s TV commercial shoot

The big news is out! Dingdong Dantes and Marian Rivera are self confessed Chicken McDo lovers and their fans and McDonald’s customers just can’t get enough of their recent surprise. In their new TV commercial for McDonald’s, Dingdong and Yanyan playfully call each other as they eagerly wait for their Chicken McDo delivery. The couple casually orders Chicken McDo as they take a break from their busy schedules. Here are exclusive behind the scenes shots that will surely make you love this couple more. Yanyan …

Read More

Why are Pinoys so jolly and joyful?

The answer might be as simple as the company we keep, the things around us that make us smile and the food we enjoy. There’s no doubt that Filipinos are among the jolliest people on the planet. Wherever one might go in this country, he or she will most definitely be met with a smile, a warm greeting, or a hearty laugh. Foreigners often wonder how an entire nation of over 100 million can extend kindness and good cheer even to complete strangers. In the …

Read More

Jasmine Curtis-Smith joins Jolibee family; leads Jolly #FriendsFries crew

Jollibee, the country’s number one fastfood brand, recently launched another flavor innovation to their snack offerings: the Jolly Crispy Fries, now with Savory BBQ flavor. The digital campaign is led by the newest member of the Jollibee family, actress-host Jasmine Curtis-Smith. Made with 100% real potatoes and sprinkled with a special blend of flavorings, the Savory BBQ fries pack a thrilling intensity with every bite. Perfect for pairing with other Jollibee treats or enjoyed on its own, the Jolly Crispy Savory BBQ Fries offer a …

Read More

Jollibee’s heart-warming short film for Grandparent’s Day tugs at the heartstrings of Pinoys

Jollibee, the country’s number one fast food chain, produces another made-for-digital material that pays tribute to the never-ending love and support grandparents shower their apos. In the span of 150 seconds, “Kahera” shows the story of a young restaurant cashier’s seemingly awkward encounters with an elderly customer. The older woman never fails to comment on the young cashier’s every move; from her crooked nameplate to the way she speaks, no details seem to escape the older woman’s scrutiny. The video concludes with a touching revelation …

Read More