ABS-CBN Corporation, the country’s largest multimedia conglomerate, capped off 2014 as the most watched TV network across urban and rural households in the country, and ultimately, attracting more viewers in the highly contested primetime block (6PM to 12MN).
Kantar Media’s data for the full year of 2014 showed that ABS-CBN garnered a total day (6AM to 12MN) average national audience share of 44%, or ten points higher than GMA’s 34%. ABS-CBN, meanwhile, remained supreme in the primetime block as it hit an average audience share of 49%, or a whopping 17-point lead over GMA’s 32%.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
The Kapamilya network also won the early afternoon (12NN to 3PM) and late afternoon blocks (3PM to 6PM) with 42% average audience share on both time blocks, while GMA registered 35% and 34% respectively.
ABS-CBN programs also captured all the slots on the list of the 20 most watched programs in the country last year, with the Twitter-trending singing reality show “The Voice Kids” leading the pack with an average national TV rating of 34.5%.
For December 2014, ABS-CBN continued its winning streak in the monthly ratings game after it obtained a total day average national audience share of 43%, or eight points bigger than GMA’s 35%.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.
