NEW YORK (May 1, 2015) – Dow Jones announced today the launch of Mansion Global (mansionglobal.com), a standalone, global luxury real estate web site that brings together high-end property listings from brokerages and developers around the world with comprehensive news and data. By seamlessly integrating property search and related news, the site is designed to empower international buyers to make intelligent purchase decisions and to engage the luxury real estate enthusiast. The site will feature original content as well as news and information from News Corp publications and web sites around the world. The site will launch with English, Spanish and Chinese-language editions.
Launch sponsors for Mansion Global include Sotheby’s International Realty, Extell Development Company and Sub-Zero and Wolf.
“From the very start, we set out to build a site that would help global luxury home buyers and enthusiasts navigate the complex world of global real estate in a dynamic, digital-first format,” said Trevor Fellows, Global Head of Advertising Sales for The Wall Street Journal, whose team will oversee sales for Mansion Global. “There has been an enormous surge of interest – and money – into international real estate over the past few years and we believe that as the market grows in size and sophistication that Mansion Global can offer a real service to buyers and sellers alike by offering a truly global database of luxury listings alongside news, data and insights.
“New construction is a key element of the luxury home sector globally and, as a result, Mansion Global will provide a unique platform for new developments to showcase what makes their properties particularly attractive to foreign investors.”
Mansion Global’s original content will be buyer-focused, providing helpful news for global home hunters, emphasizing market data and trends. As a true global portal for robust real estate coverage, the site will also include relevant articles from The Wall Street Journal, Barron’s, The Times of London, The Sunday Times, The Australian and realtor.com. As a digital-first operation, Mansion Global will optimize its content for digital presentation and consumption. REA Group Limited in Australia, in which News Corp owns a 61.6% interest, and PropTiger.com in India, in which News Corp owns a 25% interest, will also provide select listings to Mansion Global.
The site will include recurring, original editorial features, such asIndicator Insights: The market data that matter for global property buyers; Mansion Essentials: Which high-end amenities raise property values; Mansions New to the Market: Inside the most intriguing listings on Mansion Global; and a Special Report – Markets on the Verge:Where property investors should be looking next. Additionally, in the coming weeks, Mansion Global will feature enhanced listings data, video, interactive maps, personalization and more.
“News Corp’s shared passion and dedication to real estate makes them an ideal partner for the Sotheby’s International Realty® brand,” said Wendy Purvey, Chief Marketing Officer, Sotheby’s International Realty Affiliates LLC. “When launching their global, standalone luxury real estate website, Mansion Global, Dow Jones turned specifically to our brand to provide their affluent, worldwide audience with access to the most sought-after and extraordinary properties available today. Mansion Global also partnered with us to exclusively own the lifestyle sort feature, which allows a consumer to search for a home with various lifestyles as the foundation. At the heart of the Sotheby’s International Realty brand is our commitment to exceptional lifestyles so it is an ideal match to be the launch partner of Mansion Global and offer this unique expertise.”
Michele Bedard, vice president of marketing for Sub-Zero and Wolf, said, “We are proud to be a part of the online launch of Mansion Global that will showcase beautiful homes and design from around the world. Our work with Dow Jones allows us to share with the world how Sub-Zero and Wolf products fit seamlessly into any kitchen design no matter the size or style, and we look forward to its success.”
The concept for Mansion Global was first incubated at News Corp, led by Chief Executive Robert Thomson, as the new company assessed how to maximize its real estate content and expertise – an opportunity that grew following News Corp’s acquisition of Move, Inc., last year. Working collaboratively with a small group of employees on secondment for its development, Mansion Global was recently incorporated into Dow Jones as it progressed toward launch.
With the addition of Mansion Global, Dow Jones will help bolster News Corp’s growing real estate portfolio, which includes Move, Inc, operator of realtor.com; The Wall Street Journal’s Mansion section, launched in October 2012; as well as the company’s majority ownership of REA in Australia. REA also has a stake in iProperty, the leading digital real estate advertising business across South East Asia. Mansion Global will create collaboration opportunities across News Corp’s real estate portfolio.
Mansion Global is a Dow Jones product and is independent from The Wall Street Journal and its Mansion real estate section.