Here’s good news for sneaker lovers! Converse has just unveiled a contemporary version of the iconic Chuck Taylor silhouette for people with a creative lifestyle.
Dubbed as the Converse Chuck Taylor All Star II, this edition has all the recognizable exterior elements of the original Chuck Taylor, including the unique white foxing, rubber toe-cap and All Star patch.
For the Chuck II, Converse also infused features and benefits that consumers will surely love like Nike Lunarlon Technology for a comfortable and versatile experience for Chuck Taylor lovers everywhere.
“The Chuck Taylor All Star is one of the most legendary and iconic sneakers of all time,” according to Jim Calhoun, Converse president and CEO. “The launch of Chuck II is a groundbreaking moment for Converse as we continue to move the brand forward through creativity and innovation, ushering in not just a new sneaker, but a completely new way of thinking.”
Since its inception in 1917, the Chuck Taylor has become one of the world’s most celebrated sneakers. It is popular among artists, fans, and musicians who wear it as a badge of self-expression and creativity.
In building the Chuck II, Converse mingled with creative spirits at concert tours, art studios, bars, music halls, sidewalks and parties. The company then designed the Chuck II to fit the demands of the creative lifestyle and the new age of self-expression.
“The Converse Chuck Taylor All Star II is a sneaker that started with one simple notion: obsession,” said Richard Copcutt, vice president and general manager of Converse All Star. “We listened and learned that people love their Chucks and want sneakers that can do more. The Chuck II is the full expression of this consumer obsession, staying true to the DNA of the original.”
The new Fall 2015 Converse Chuck Taylor All Star II sneaker is now available with a suggested retail price of P 3,990 for ox and hi-top at Converse retail stores, select retailers, and online at Converse.com.ph. It comes in black, white, red and blue.