Based on this article published on PEP, ABS-CBN memo on TV commercials stated that “Management reserves the right to decline acceptance of commercial materials that contains, cites, and/or illustrates” a number of factors, including commercial materials that contain, cite or illustrate “other TV station or program either directly or indirectly (e.g. character/role portrayal, segment/portion illustration, direct mention of the program title, use of program theme song or songs associated with the program, etc.).”
“In consideration of the said policies, ABS-CBN has the right to refuse to air or facilitate the advertisement of products and services, or the use of advertising scripts, which the network/station has good reason to believe, would be competing and/or conflicting with ABS-CBN’s own programs and/or products. This is in keeping with basic and fundamental concepts of fairness and is rooted in the protection of our own brand and the avoidance of unfair competition.” a statement included on the guidelines.
The memo is directed to advertisers with a paragraph “not restricting advertisers from engaging talents associated with, or directly connected, with our competitors,” but should advertisers choose to hire “talents from competing networks in their advertising materials,” the advertising materials “should not contain images where said talents/endorsers appear as characters from any program, which directly competes with any program of ABS-CBN” and should not “display or exposition of any component, segment or any element which directly relates to the theme and tone of competing programs.”
Through this document, ABS-CBN is clear on censoring or editing AlDub commercials wherein it will be subject to further evaluation and approval.