DZMM continues to lead radio survey; delivers important and relevant information to the Filipino people

DZMM Radyo Patrol 630 continues to be the first in news and public service after placing number one in a radio survey and taking the lead in delivering information and analysis regarding the upcoming election.

The multi-awarded AM radio station remains on top according to the results of a survey conducted by Kantar Media and the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) among 11 radio stations in Metro Manila from December 11 to 17, 2015.

DZMM got a 38% share in the survey, well ahead of rival station DZBB, which only managed a 23.3% share in the survey conducted among 1000 individuals aged ten years old and above in Metro Manila. They are followed by DZRH (15.4%), DWWW (8.8%), and DWXI (7.0%).

Based on the survey, DZMM can be considered as the number one AM radio station in Metro Manila and Mega Manila for the year of 2015 since it recorded the highest full year average audience share of 32% compared to the 17% of DWWW, 15% of DZBB, 13% of DZRH and 5% of DWXI.

And this 2016, the station still leads in delivering important and relevant information to the Filipino people as they are set to elect the nation’s new leaders in the national polls in May.

DZMM was the first to complete interviews on the candidates for the presidency, vice presidency, and senators by way of their “Ikaw na Ba ang Para sa Pamilyang Pilipino” interview series. This is where the public first heard and saw the candidates directly answering the accusations made against them and presenting their platforms and opinions on various issues in society.

Through the straightforward and hard-hitting questions of seasoned broadcasters Karen Davila, Vic De Leon-Lima, Gerry Baja, and Anthony Taberna, the likes of vice president Jejomar Binay, Davao City mayor Rodrigo Duterte, senator Miriam Defensor-Santiago, senator Grace Poe, and former Department of Interior and Local Government secretary Mar Roxas were free to speak their minds and hearts on the issues raised.

Here, Binay reiterated that he did not steal from the people, “Sa Diyos, sa tao, ‘di ako nakasama diyan, ‘di ako tumanggap ng pera sa mga ibinibintang nila.” Meanwhile, Poe insisted that her citizenship is that of a Filipino, saying, “Ako ay Pilipino. Ako’y ipinanganak dito sa ating bansa…wala po akong duda sa aking puso at sa isip ako po ay Pilipino.” On the other hand, Santiago said she is ready for the long battle ahead, “Stable na ang cancer, puwede na akong magtrabaho.”

Roxas and Duterte, stood firm on their views regarding controversial issues. Roxas said about the Bangsamoro Basic Law, “Ang BBL ay pamamaraan para magkaroon ng kapayapaan sa Mindanao, ‘yan ang hangarin natin, ‘yan ang ipapatupad sakaling palarin tayo.” For Duterte, he believes that bringing back the death penalty is the solution to erase the problem on drugs that is plaguing the country.

Apart from the candidates, voices of ordinary Filipinos from various barangays in Metro Manila, Baguio, Bicol, Cebu, Davao, Bacolod, and Iloilo were heard thanks to the help of Radyo Patrol reporters and anchors and field reporters of DZMM.

Candidates for the vice presidency like senators Alan Peter Cayetano, Chiz Escudero, Gringo Honasan, Bongbong Marcos, and Sonny Trillanes, and House representative Leni Robredo, also took up the challenge and even tried to outdo each other in a pop quiz on the history of the country, laws, and other matters.

According to ABS-CBN Integrated News and Current Affairs head Ging Reyes, the aim of DZMM in the “Ikaw na Ba” series is for Filipinos to get to know the people who they want to lead the country.

“We went beyond the usual news stories that allowed candidates little time to expound on their plans and positions on important issues. We hope the ‘Ikaw na Ba Para sa Pamilyang Pilipino’ series gave the public an opportunity to think and rethink about their choices and analyze where the candidates stood on the issues that matter to them and their families. In this series, we held nothing back, we wanted to make sure all the questions and issues were raised, and addressed by the candidates. It’s now up to the voting public to judge each of these candidates based on their sincerity, preparedness, competence and willingness to serve their country,” she explained.

Furthermore, DZMM also launched a forum to help the people use their votes wisely this 2016 elections. During the “DZMM Pasado? Para sa Pamilyang Pilipino Forum” held at the Rizal Park Open Auditorium last March 16, experts fleshed out how Filipino vote, the real meaning behind the words and actions of candidates, and what qualities Filipinos should look for in those that are running. In the next forum of DZMM, they shift their focus on the readiness of the Commission on Elections in holding the elections this May.

DZMM is the AM radio station in Mega Manila of ABS-CBN, the largest media and entertainment company in the country. One can re-watch the videos of the Ikaw na Ba ang Para sa Pamilyang Pilipino” interview series and “DZMM Pasado? Para sa Pamilyang Pilipino Forum” at www.dzmm.com.ph. A replay of the interviews will also be aired on DZMM Radyo Patrol 630 and DZMM Teleradyo on SkyCable and ABS-CBN TV Plus.

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