A Review on ABS-CBN and GMA Network’s Christmas-Themed Station IDs

Reality versus Fantasy: Which is More Appealing?
(A Review on Kapamilya and Kapuso’s Christmas-Themed Station IDs)

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Each year, two of the biggest television networks would try to outwit or outshine each other in presenting their respective Christmas-themed Station IDs. This 2016, on November 7, Monday—the two stations—ABS-CBN and GMA Network launched simultaneously their annual Yuletide Station IDs.

However, a month earlier—the Lopez-owned media conglomerate announced its upcoming stinger; while the Gozon-Jimenez-Yumul media partnership just revealed the station’s sounder is set to be released a day before Monday or during the Manny Pacquiao-Jessie Vargas fight.

Two Different concepts; One outleaps the Other!

Basing on the simple but honest-to-goodness version of Kapamilya’s Station ID titled ‘Isang Pamilya Tayo Ngayong Pasko’ as opposed to the animated one of Kapuso’s ‘Maniwala sa Magic ng Pasko’—it is clear that the former is well-thought of and well-presented.

The opening scene showed a boy crossing the rivers nine times each day is a dramatic move. The boy named Ariel Barrion who walks an hour daily just to get to his school is already powerful enough to paint a scenario of what it is to persevering.

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Then there was this little girl named Marielle Flores who graduated valedictorian of her class in San Fernando Central School in the typhoon-stricken place in Tacloban City, which proved to be not just moving, but a stirring example of pursuing one’s dream and making it happen despite the many challenges her family faced in the aftermath of a typhoon.

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On the contrary, the three-part Kapuso sounder featured its first installment titled as ‘Magic Crayons’.

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Yes, it may be bold to come up with such concept and expensive at that. The animated story spotlighted a girl who discovered the ‘magic’ of her crayons. Whatever she drew came to life and because she had this strong desire to see her father again—the ‘magic crayon’ didn’t disappoint her. One can conclude that the father is an overseas Filipino worker (OFW) who came home to be with his family. Yes, it presented the idea of a family—but since it’s animated—it didn’t strike the chord for its intended audiences. The animation wasn’t that impressive at all and it didn’t even affect me. For me, it was too impersonal. Where was the heart?

Which do You Prefer—Real-Life Heroes or Cartoon Characters?

Kapuso may have dared to do a three-part Station ID with cartoony family, but its rival network managed to depict real-life struggles and people with relatable stories.

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ABS-CBN opted to stick it out and didn’t deviate from the idea of telling good life journeys of ordinary people with extraordinary values or traits. In the Station ID, it presented the modern-day ‘Bayanihan’ through a model Barangay.

But the most inspiring story that struck me was the determination of Atty. Roy Lawagan, who was a security guard before and today—is already a legal officer in the Bureau of Customs. I wept.

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Yes, animation is a brilliant and innovative way to encourage children to communicate stories, ideas and concepts through the most creative means, but still lacking in substance as seen in Kapuso’s station ID.

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The Kapamilya network succeeded in piercing the hearts of its audience many times over. Arnel Aba, 7th ASEAN Para Games 2014 gold medalist and a swimmer with one leg proved that one’s disability is no hindrance to achieving a dream and even excelling on it.

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