AMA Education System Names Coco Martin as Gabay ng Kabataan Ambassador

Manila, Philippines, February 17, 2017 — AMA Education System (AMAES) officially launched actor Coco Martin as its Gabay ng Kabataan Ambassador through a television advertisement showcasing its innovative Senior High School programs. The ad also kicked off an advocacy partnership between the pioneer IT institution and the star of the hit TV series FPJ’s Ang Probinsyano.


Upon being approached by AMAES to be the face of its borderless education advocacy for the youth, Martin immediately agreed as it is very much in line with his views on getting good education—the importance of which was ingrained through his own experience.

“Yung pananaw ko, napaka importante ng pagaaral. Nung araw, kahit mahirap lang kami, itinaguyod ng Lola ko yung pagaaral ko at kahit gusto ko ng tumigil at magtrabaho na lang, sinabihan niya ako na tapusin yun kurso kong HRM. Kaya nagpursige talaga akong makatapos,” shared Martin.

His own struggle strengthened further Martin’s belief in the value of good education. “Kahit saan ka mapunta, may baon ka pagnakatapos ka.

“Nagtrabaho ako sa hotel, nag OFW ako, at pinasok ko yung showbiz. Kahit saan ako napunta, alam kong kayang kong sumabay,” he said.

Now that he’s widely popular, Martin knows that his reach is something he can use to further share the importance of good education.

“Bilang actor, napakalaki ng obligasyon ko sa mga manonood. Napapanood ako di lang sa Manila, pati sa probinsya. Kaya kung mapapansin niyo, kasama sa kwento ng Ang Probinsyano yung kahalagahan ng edukasyon. Mapa-soap opera man o sa totoong buhay, gusto ko talagang maka-inspire at makatulong sa mga kabataan na mag aral silang mabuti.”

More than being a spokesperson, Martin also saw a great opportunity in working with AMAES for his personal advocacy-driven initiatives.

“Hiniling ko talaga sa AMA na bigyan ako ng scholarships na pwede kong ipamahagi. Marami akong batang gustong tulungan kasi maraming hirap sa buhay na gusto mag-aral at sa ganitong paraan makakatulong ako.”

Martin’s quest to share the value of education is highly in line with AMAES’s institutional advocacy of borderless education.

“We’ve always believed in innovating education. From expanding our campuses and curriculum and through initiatives like blended learning, and more recently having Senior High School programs, we want to continue making education borderless,” said Dr. Amable R. Aguiluz V, recognized Father of IT education in the Philippines and the Founder and Chairman of AMAES.

Currently, AMAES has 11 different universities and colleges under its banner with campuses in major cities and towns in Luzon, Visayas, and Mindanao and overseas like in Bahrain, Oman, Macau, and Hong Kong. Popularly known mostly for its IT courses, AMAES now offers a wide variety of programs including Senior High School, certificate short courses, and undergraduate, and post-graduate degrees.

For more information about the different schools under the AMAES banner and program offerings, log on to



Article Tags

AMA Education System (AMAES)1 Amable R. Aguiluz V1 Coco Martin238 FPJ's Ang Probinsyano169

Whats your reaction?