More Filipinos nationwide tune in to ABS-CBN for credible news and values-laden content.
Data from Kantar Media showed that eight out of the top ten most watched programs nationwide last month were produced by ABS-CBN, paving the way for the network to increase its average national audience share to 46% among urban and rural homes compared to rival GMA that remained at 34%.
Half of the country’s households also tuned in to ABS-CBN’s primetime block (6PM-12MN), which garnered an average audience share of 50%, a solid 17-point lead over GMA’s 33%.
The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
ABS-CBN also pulled away in the morning block (6AM-12NN) with an audience share of 37% versus GMA’s 32%, in the noontime block (12NN-3PM) with 43% versus GMA’s 38%, and in the afternoon block (3PM-6PM) with 47% versus GMA’s 35%
ABS-CBN also maintained its lead in other areas such as Total Balance Luzon where it recorded an average audience share of 47% compared to GMA’s 36%, in Total Luzon with 41% versus GMA’s 37%, in Total Visayas with 53% versus GMA’s 28%; and in Total Mindanao with53% versus GMA’s 29%.