ABS-CBN conquers Daytime and Primetime TV Ratings Nationwide in January 2018

  • ABS-CBN sweeps the top 10 list of most watched TV programs in January 2018
  • Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

ABS-CBN opened the year strongly as it brought relevant news stories and valuable lessons to more Filipinos in January, hitting an average audience share of 46%, or 12 points higher than GMA Network’s 34%, based on data from Kantar Media.

The Kapamilya network ruled both rural and homes last month, particularly in Metro Manila where it garnered an average audience share of 42% versus GMA’s 27%.

ABS-CBN also captivated more viewers in Total Luzon where it garnered 43%, compared to GMA Network’s 35%

In Total Visayas where it registered 55% versus GMA Network’s 27%

And in Total Mindanao where it hit 51%, beating GMA Network’s 32%.

Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

 

Meanwhile, ABS-CBN also ruled across all timeblocks, particularly in primetime (6 PM to 12 MN) where it recorded an average audience share of 50%, or 18-points higher than GMA Network’s 32%.

The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.

READ: Urban + Rural Nationwide: Top 10 Most Watched TV Programs in January 2018

The Kapamilya network also led the morning block (6 AM to 12 NN) with 41% versus GMA Network’s 32%; the noontime block (12 NN to 3 PM) as it registered 47%, compared to GMA Network’s 35%; and the afternoon block (3 PM to 6 PM) with 43%, beating GMA Network’s 39%.

In 2017, ABS-CBN reigned in national TV ratings all year round as it scored an average audience share of 46%, or 12-points higher over GMA’s 34%.

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