- ABS-CBN stayed on top on the ratings game in May 2018
- GMA Network came far second
- Kantar Media releases daily and monthly data coming from urban and rural areas in the Philippines
ABS-CBN brought relevant news and values-laden stories to more Filipinos last May as it recorded an average audience share of 45% versus GMA Network’s 32%, according to data from Kantar Media.
The Kapamilya network won in both rural and urban homes, particularly in Metro Manila where it garnered an average audience share of 41%, compared to GMA Network’s 26%, and in Mega Manila where it registered 36%, beating GMA Network’s 34%.
ABS-CBN also ruled in Total Luzon with 41% versus GMA Network’s 35%, in Total Visayas with 54%, compared to GMA Network’s 25%, and in Total Mindanao with 52%, while GMA Network only got 30%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
Meanwhile, ABS-CBN also won across all time blocks, particularly in primetime where it scored an average audience share of 49%, beating GMA Network’s 32%.
The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The Kapamilya network also ruled the morning block (6 AM to 12 NN) with an average audience share of 36% versus GMA Network’s 31%; the noontime block (12 NN to 3 PM) with 47%, compared to GMA Network’s 32%; and the afternoon block (3 PM to 6 PM) with 45%, beating GMA Network’s 37%.