- ABS-CBN is still triumphant in November 2018 based on Kantar Media’s nationwide survey for the whole month of November
- Kantar Media gathers TV ratings from both urban and rural areas around the country
ABS-CBN remained as the top ranking network in the country last November as it delivered news and values-laden stories to more Filipinos nationwide and hit an average audience share of 45%, or 15-points higher than GMA’s 30%, according to data from Kantar Media.
The Kapamilya network won in both urban and rural homes, particularly in Mega Manila where it scored an average audience share of 37% versus GMA’s 29%, and in Metro Manila where it garnered 43%, or a 20-point lead against GMA’s 23%.
ABS-CBN also led in Total Luzon with 40%, compared to GMA’s 32%; in Total Visayas with 53%, beating GMA’s 24%; and in Total Mindanao with 53%, while GMA only got 26%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
ABS-CBN also won across all time blocks, particularly in primetime where it registered an average audience share of 49%, or 19-points higher than GMA’s 30%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The Kapamilya network also ruled the morning block (6AM-12NN) with an average audience share of 37% versus GMA’s 26%.
The noontime block (12NN-3PM) with 43%, compared to GMA’s 31%, and the afternoon block with 45%, beating GMA’s 32%.