in , , ,

BY THE NUMBERS: Rival networks ABS-CBN and GMA Network both claim lead on ratings in 2018

Network leadership in 2018 was still a split between the two largest TV stations in the country; ABS-CBN and GMA Network.

At the start of 2019, the rival networks both claimed leadership in terms of ratings for the past year.



ABS-CBN which uses Kantar Media Research reported 45% ratings for 2018, 7% higher than GMA Network’s 32%.

The Kapamilya network also shared its winnings in the geographic segments with Total Visayas claiming the lead at 53% vs GMA Network’s 26%.

Total Mindanao followed at 52% against 28% ratings and Total Luzon with 40% vs 35% ratings.

Metro and Mega Manila on the other hand, were also winning segments for ABS-CBN as it registered 42% vs 26% and 36% vs 34% ratings respectively.

Meanwhile, using AGB Nielsen report, GMA Network also claimed leadership for 2018 with 40.8% ratings, 3.3% higher than archrival ABS-CBN with 37.5%.

And just like ABS-CBN, the Kapuso network also boasted on its lead in geographic areas.

GMA Network dominated Mega Manila gathered 47.7% compared to ABS-CBN’s 28.7%. Urban Luzon also went to the Kapuso network at 45.95 vs 31.5%.

Meanwhile, using month over month data collected by LionhearTV, ABS-CBN won biggest in November based on Kantar Media. ABS-CBN scored 14% higher than GMA Network at 45% vs 30%. Its lowest on the other hand was registered in July and September where it scored 11% higher than Kapuso network at 44% vs 33%.

ABS-CBN is led by its primetime programming block where FPJ’s Ang Probinsyano continues to reign.

GMA Network meanwhile registered its best ratings in February with 43.6% vs ABS-CBN’s 37.9% or a margin of 5.7% based on AGB Nielsen report.

The weakest for the Kapuso were April and November but it managed to overtake Kapamilya by only 1.1% at 39.7% vs 38.6% and 38.6% vs 37.5% respectively.

GMA Network’s ratings success was buoyed by its top rating magazine show Kapuso Mo Jessica Soho.

ABOUT: By The Numbers is a weekly column written by Ron Mia (@rojan88 on Twitter, @akosirojan88 on IG, Ron.Mia on Facebook), a Blogger by night and Data Analyst by day.

The column focuses on analyzing TV shows based on their survey numbers. A detailed, no holds barred analysis of what’s hot and what’s not in the world of television.

E-mail reactions at [email protected].

For more updates, photos and videos, visit https://lionheartv.net or follow its social media accounts on  twitter, and Instagram.

Comments

Written by Ron Mia

A frustrated journalist who finds the realization of that dream through blogging. Writes about politics, entertainment, sports and personal stuffs. The writer behind the blog site NiteWriter.

Vice Ganda complains to “It’s Showtime”: Nagtatrabaho ba talaga ako para sa inyo?

Liza Soberano, Enrique Gil break hearts in the first official teaser of “Alone/Together”