Urban + Rural Homes: ABS-CBN reigns nationwide television ratings for 2018

  • Kapamilya shows rule across all territories in 2018
  • ABS-CBN still the most watched network in 2018
  • ABS-CBN keeps TV ratings lead for the whole year 2018 – January to December

ABS-CBN Broadcasting Corp. maintained its leadership in nationwide TV viewing in 2018 (January to December), racking up an average household rating of 45 percent versus rival’s 32 percent.

ABS-CBN is still the network of choice for most Filipinos in 2018 as they tuned in to its values-laden shows and newscasts, as it recorded an average audience share of 45%, or 13 points higher than GMA’s 32%, according to data from Kantar Media.

READ: Urban + Rural Homes: Top 20 Most Watched TV Programs in 2018 

The Kapamilya network won across all territories all year round, particularly in Mega Manila where it scored an average audience share of 36%, versus GMA’s 34%, and in Metro Manila where it garnered 42%, beating GMA’s 26%. ABS-CBN also won in Total Luzon with 40%, compared to GMA’s 35%; in Total Visayas with 53%, versus GMA’s 26%, and in Total Mindanao with 52%, while GMA only got 28%.

Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

Meanwhile, ABS-CBN also won across all time blocks, particularly in primetime where it recorded an average audience share of 49%, or 17 points higher than GMA’s 32%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.

The Kapamilya network was also triumphant in the morning block (6AM-12NN) with an average audience share of 38%, compared to GMA’s 30%; in the noontime block (12NN-3PM) with 44%, beating GMA’s 33%, and in the afternoon block (3PM-6PM) with 43%, versus GMA’s 35%.

READ: Philippine TV’s Most Watched Pilot Episodes in 2018

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