- Kapamilya shows rule across all territories in 2018
- ABS-CBN still the most watched network in 2018
- ABS-CBN keeps TV ratings lead for the whole year 2018 – January to December
ABS-CBN Broadcasting Corp. maintained its leadership in nationwide TV viewing in 2018 (January to December), racking up an average household rating of 45 percent versus rival’s 32 percent.
ABS-CBN is still the network of choice for most Filipinos in 2018 as they tuned in to its values-laden shows and newscasts, as it recorded an average audience share of 45%, or 13 points higher than GMA’s 32%, according to data from Kantar Media.
The Kapamilya network won across all territories all year round, particularly in Mega Manila where it scored an average audience share of 36%, versus GMA’s 34%, and in Metro Manila where it garnered 42%, beating GMA’s 26%. ABS-CBN also won in Total Luzon with 40%, compared to GMA’s 35%; in Total Visayas with 53%, versus GMA’s 26%, and in Total Mindanao with 52%, while GMA only got 28%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
Meanwhile, ABS-CBN also won across all time blocks, particularly in primetime where it recorded an average audience share of 49%, or 17 points higher than GMA’s 32%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The Kapamilya network was also triumphant in the morning block (6AM-12NN) with an average audience share of 38%, compared to GMA’s 30%; in the noontime block (12NN-3PM) with 44%, beating GMA’s 33%, and in the afternoon block (3PM-6PM) with 43%, versus GMA’s 35%.