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Lower by 0.2% in NUTAM, Kantar Media: GMA Network’s ‘Sahaya’ drops down on second day rating

  • GMA Network’s ‘Sahaya’ got a lower rating on its second day compared to its pilot episode
  • Angel Locsin’s ‘The General’s Daughter’ continued to be the leading drama show on its timeslot
  • Both NUTAM and Kantar Media data showed ‘The General’s Daughter’ winning the ratings battle against ‘Sahaya’

GMA Network’s ‘Sahaya,’ which aims to capture the richness of Philippine indigenous culture through the humble life of Bianca Umalis’s lovely character, also trained the spotlight on the Badjao community. Their epic-drama series is also top-billed by young Kapuso leading actors Miguel Tan Felix and Migo Adecer.

READ: 10 Reasons Why You Should Watch ‘Sahaya’

The show’s NUTAM and Kantar Media ratings on its pilot day (March 18) show disappointing results.

According to NUTAM People Ratings, ‘Sahaya’ lost the ratings game against ‘The General’s Daughter’ as it earned only 10.2% while the latter had 12.6%. The new Kapuso series was lower by 2.4% on its pilot day in TV ratings.

Meanwhile in Kantar Media, ‘The General’s Daughter’ has remained on the top two most watched programs with a 34.0% national TV rating, which is an 18.1-point lead against new rival ‘Sahaya,’ which only earned only 15.9%.

The second-day-rating showed lower ratings based on NUTAM and Kantar Media’s overnight results.

The March 19 ratings from NUTAM recorded 10.0% of ‘Sahaya’ which is 0.2% lower compared to its pilot episode. Its rival show ‘The General Daughters’ got 12.7%, 0.1% higher compared to the previous day.

The Tuesday Kantar Media data released also showed ‘The General’s Daughter’ recording a 33.4% national TV rating, beating again new rival program ‘Sahaya’ that only scored 15.7%.

Even if the show managed to gain rave reviews via social media, still it didn’t help pull its ratings up. This is a one-of-a kind TV series and it really needs to be seen by a wider audience.

Let’s just hope and wait if ‘Sahaya’ will give ‘The General’s Daughter’ good competition.



A product of the visionary minds of Marlon Miguel and Jonathan Cruz as concept creators, Suzette Doctolero as headwriter, this top-notch production is under the helm of seasoned director Zig Dulay.

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