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Nadine Lustre and Carlo Aquino’s film ‘Ulan’ did not hit box-office status

  • As ‘Ulan’ premiered in cinemas, it sadly did not meet the needed rate to be held as a box office hit
  • Other local films that were screened that did not hit the target were ‘Kuya Wes’ and ‘Neomanila’
  • LizQuen’s ‘Alone/Together’ is still the top grossing film of this year, so far

The next set of local movies that tested the local film industry’s impact on Filipino viewers were premiered on March 13. Unfortunately, the update came up with the info that it also did not catch much attention of the viewers, as sales were not as high as expected.

One of these is the romantic-drama film ‘Ulan,’ which created a trend online for its uniquely plotted storyline, but bombed at the tills.

Sadly, despite the excitement and curiosity that netizens shared in the online world and made the movie a much-awaited story to watch out for, it did not hit high in cinemas.

Accordingly, it generated a not-so-good revenue to make it a box office hit, as it only had a total of P3-4 million on its first day of screening.

Though it was not bad as it somehow hit the million line and over 200+ cinemas are still screening the movie, it still did not make an impressive turnover.

The two other local films screened were ‘Kuya Wes’ and ‘Neomanila.’

The former entry to the 2018 Cinemalaya Festival ‘Kuya Wes,’ directed by James Robin Mayo and starred by Ogie Alcasid and Ina Raymundo, garnered sales below P25 thousand in SM cinemas.

While ‘Neomanila,’ the urban action-thriller directed by acclaimed filmmaker Mikhail Red and starred Eula Valdez and Timothy Castillo, also did not hit the charts as it earned a measly P15 thousand in SM cinemas.

Therefore, it is still the film of actors Liza Soberano and Enrique Gil, ‘Alone/Together,’ that put the local film industry to its heights again, after the series of unsuccessful screenings of the past local films in cinemas. To be exact, the movie gained box office sales totaling P21,672,901.58 million, just after 24 hours of being shown in public.

Hopefully, the present screened movies can still catch up over the weekend and put the local film industry on its standing again.


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