Viewers nationwide continued to choose ABS-CBN as their source of relevant news and uplifting TV shows as the network recorded an average audience share of 44% or a 12-point lead against GMA’s 32%, according to data from Kantar Media.
Meanwhile, ABS-CBN also won all time blocks in June, particularly in primetime where it recorded an average audience share of 45%, compared to GMA’s 33%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
Likewise, ABS-CBN also ruled the morning block (6 AM to 12 NN) with an average audience share of 39%, versus GMA’s 28%; the noontime block (12 NN to 3 PM) with 44%, beating GMA’s 33%; and the afternoon block (3 PM to 6PM) with 48%, compared to GMA’s 31%.
The Kapamilya network also conquered the urban and rural areas as it registered 42% versus GMA’s 26% in Metro Manila; 36% versus GMA’s 32% in Mega Manila; 40% over GMA’s 35% in Total Luzon; 53% versus GMA’s 24% in Total Visayas; and 52% versus GMA’s 28% in Total Mindanao.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.