- This year, most Filipino films failed to earn at the box office
- KathDen’s Hello, Love, Goodbye and BiGuel’s Family History will premiere in cinemas this July
- Will they end the local movie box office drought this year?
Halfway through the year, Filipino films still have not gained much interest from moviegoers, putting them in a “dire” situation according to acclaimed director Erik Matti.
Most local movies failed to make a dent at the box office and continued to be beaten by international movies. This July, the foreign live-action film The Lion King and the action-packed film Fast & Furious: Hobbs & Shaw are sure to cash in at Philippine cinemas.
The highly anticipated collaboration movie of Kapamilya actress Kathryn Bernardo and Pambansang Bae Alden Richards Hello, Love, Goodbye is expected to break the downward trend this year on July 31.
The movie is Kathryn and Alden’s first on-screen team up. Directed by Cathy Garcia-Molina and written by Carmi Raymundo, filming took place for three weeks in Hong Kong in April 2019. It will feature the OFW love story of Joy, a helper, and Ethan, a bartender.
The trailer of Hello, Love, Goodbye was released on the night of July 1 during a commercial gap of ABS-CBN prime-time series FPJ’s Ang Probinsyano.
After 14 hours, the said movie trailer accumulated three million views on social media, adding up the 1.1 million views from Facebook, 1.1 million from Twitter, and 835,000 views on YouTube.
An upcoming drama film titled Family History starring one of the country’s promising love teams named BiGuel (Bianca Umali + Miguel Tanfelix) and BiDawn (Bitoy + Dawn Zulueta) also hopes to break the losing streak. Family History is a heart-warming movie which celebrates the value of life, family, and marriage. It was will be out in the cinemas on July 24.
Among the local movies that premiered this year, the romantic drama film Alone/Together of LizQuen (Liza Soberano and Enrique Gil) was one of the few that scored box-office success. The movie earned more than P265 million since it hit cinemas last February 13 as revealed by the film outfit Black Sheep.
Will these two upcoming movies be crowned as new cinema hits? Will they finally end the local movie box office drought?