Sony Alpha 7RIV: The World’s First 61MP Full-Frame Camera

  • Reinforces the brand’s position as a leading innovator in the camera business
  • Sony Alpha 7RIV now available for pre-order
  • The world’s first 61MP full-frame camera

(Manila – August 22, 2019) – The recent unveiling of Sony’s new A7RIV, the world’s first 61-MP full-frame mirrorless camera, reinforces the brand’s position as a leading innovator in the camera business.

A powerful new addition to the Alpha line up, this edition of the A7R regards the inclusion of a whopping 61- MP Exmor R BSI CMOS sensor and enhanced BIONZ X image processor, which gives an impressive imaging result with incomparable smoothness, a 15-stop dynamic range and, of course, impeccable speed.

A lot of you are probably wondering when the A7RIV will be available in the Philippines, and we are just as excited to announce that pre-order will be available from August 24 to September 15, 2019!

Here are the pre-order packages you may avail for the Sony A7RIV:

Customers who will avail the pre-order promotion have the option of choosing Package A (Body Only) or Package B (with G Master Lens). The two packages cannot be combined.

Pre-Order Mechanics:

a. The Sony A7RIV promotion begins on August 24 until September 15, 2019.
b. All (Main unit + Lens only) purchase with Purchase Bundles are open to 12 mos. 0% installment Plan.
c. This exclusive promotion should not be combined with any existing Sony camera promotions.
d. A down payment of P 5,000 is required to avail the promo.

Sony A7RIV specifications:

• World’s first 35mm full-frame 61.0 MP back-illuminated Exmor R™ CMOS image sensor with latest-generation BIONZ X™ image processor
• 15-stops dynamic range at low sensitivities, resulting in smooth natural gradations ranging from deep shadows to highlights
• High-speed continuous shooting at up to 10 fps with full AF / AE tracking for approx. 7 seconds in full-frame mode with an increased buffer memory, and approximately 3x more in APS-C mode
• 567 focal-plane phase-detection AF points covering 74% of image area and 425 contrast AF points
• Debut of Real-time Eye AF for movie recording and advanced Real-time Tracking plus Real-time Eye AF for still image recording
• Features an APS-C crop mode delivering stunning high resolution of 26.2MP2
• 5.76 million dot UXGA (Ultra-XGA) OLED Tru-Finder™ electric viewfinder with outstanding detail, brightness and contrast


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