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Liza Soberano spices things up as the newest addition to the Jollibee family

  • Liza Soberano spices things up with Jollibee 
  • The newest addition to the Jollibee family!
  • The new Crispy Spice Fries

MANILA, September 11, 2019 – Check out the newest addition to the Jollibee family!

One of the country’s most beautiful, sought-after celebrities Liza Soberano joins Jollibee’s star-studded roster of endorsers to promote the brand’s newest snack, the Crispy Spice Fries.



Jollibee introduces the newest member of the family! The beautiful, adventurous, and fun-loving Liza Soberano and Jollibee mascot with members of the team (L-R): Jollibee Global Marketing Officer Francis Flores; Trade Marketing Officer Bing Chavez; Trade Marketing Manager Ging Ingaran; National Promotions Officer Lea Sudio; National Trade Director CS Siason; Brand Specialist Bea Bacani; Assistant Brand Manager for Fries Kat Facun; Senior Marketing Manager for Complementary Products Kay Segismundo; AVP for Brand Communication, PR and Digital Arline Adeva; Shine Genzola; Brand Engagement Manager Cat Triviño; and Trade Marketing Manager Paolo Tolentino.

“I’m really happy to be part of the Jollibee family, specifically because my family really loves Jollibee, and of course, I love the food,” said Liza.

“Being welcomed by them the other day was such a wonderful experience. Everyone just showered me with warmth.”

Liza Soberano’s fun demeanor and sense of spontaneity and adventure makes her the perfect match for the delicious Crispy Spice Fries.

Liza Soberano for Jollibee’s Crispy Spice Fries

“I believe that I’m really spontaneous, especially when I’m with my friends. One day I’ll wake up and want to be somewhere and do something new, and I do it!’” Liza shared. “That’s why I relate to the Crispy Spice Fries. When you eat it, you feel a certain rush because of the spices and the flavor. When I’m with friends and people I love, I always want to do something that gives me a certain rush, that spice!”

The Crispy Spice Fries are now available in all Jollibee stores nationwide for only PHP 49.00 (regular) and PHP 69.00 (large).

“We’re really happy to have Liza in our Jollibee family,” said Kay Segismundo, Jollibee Senior Marketing Manager for Complementary Products.

“We can’t think of anyone more adventurous and likeable to represent our new Jollibee Crispy Spice Fries. It’s a very exciting product and campaign, and we look forward to having such a coveted personality carry that excitement with her!”

Liza Soberano debuts as the newest member of the Jollibee family!



Liza’s entry into the Jollibee family will officially be unveiled on September 15 with an exciting new commercial! Stay tuned in Jollibee Philippines’ Facebook page to watch it yourself, and go grab your own Crispy Spice Fries, now available for dine-in, take-out, and drive-thru in all Jollibee stores nationwide for only PHP 49.00 (regular) and PHP 69.00 (large).

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