MANILA, Philippines — McDonald’s Philippines once again stole the show at the Boomerang Awards 2019, making history by winning the highly coveted Advertiser of the Year award for 2 consecutive years. Its partner creative agency Leo Burnett also celebrated back-to-back wins as the Agency of the Year.
This year saw over 200 entries vying for a win and McDonald’s outclassed the competition by taking home the sole Gold Boomerang award of the night.
Among the McDonald’s campaigns recognized at the awards show, Doodelivery, which promoted its McDelivery service by asking its customers to doodle their McDonald’s favorites on social media, and have it delivered at their doorstep, stole the spotlight with six awards nabbed in three categories.
Hosted by the country’s digital organization and authority The Internet and Mobile Marketing Association of the Philippines (IMMAP), the annually held Boomerang Awards gives recognition to brands that prove effectiveness in digital marketing. With awards won under categories of Craft, Products and Services, and Effectiveness, and by taking home the only Gold Boomerang award for 2019, McDonald’s showed how it creates strong and authentic connections with its customers through campaigns that showcase feel-good moments.
McDonald’s approaches the end of the year on a high note after also bagging awards in several international and local award shows including the 2019 Asia-Pacific Tambuli Awards, 2019 PANAta Awards, and New York Festivals 2019 AME Awards for World’s Best Advertising and Marketing Effectiveness earlier this year.
With another year of accolades that set an industry standard, Filipinos can continue to expect more unique brand experiences from McDonald’s as it endeavors to produce creative and innovative campaigns.