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SM Supermalls partners with the biggest kiddie brands to celebrate SM Kids’ Month 2019!

SM Super Kids Day royal kick-off party will showcase a SuperKids Kingdom composed of four Towers — Tower of Beauty (Barbie free makeover), Tower of Wheels (Hotwheels royal rack), Tower of Gamers (Mattel’s free play of board games), and Tower of Ponies featuring the SuperKids Royal Dash Augmented Reality Game

  • The grandest Kids’ Day nationwide
  • SM Supermalls throws the biggest, grandest #SMSuperKidsDay2019
  • The official launch of SM Kids’ Month 2019!

In partnership with some of the Filipino kids’ most favorite brands including Toy Kingdom, Jollibee, The SM Store and Spotify, SM will hold a ‘royal kick-off party’ this Saturday (October 5) at SM Southmall Event Center, where a whole day of fun and play activities are in stored perfect for little princes and princesses.

“From being a simple Facebook campaign in 2016, SM Super Kids Day has now turned into one of the most highly anticipated kiddie events of SM Supermalls as it dedicates a whole day of fun and play for SM kiddie shoppers across the country,” said Jonjon San Agustin, SM Supermalls’ senior vice-president for marketing.


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SM Super Kids Day royal kick-off party will showcase a SuperKids Kingdom composed of four Towers — Tower of Beauty (Barbie free makeover), Tower of Wheels (Hotwheels royal rack), Tower of Gamers (Mattel’s free play of board games), and Tower of Ponies featuring the SuperKids Royal Dash Augmented Reality Game. Shopping and dining deals will also be available in the kingdom. For kiddie music lovers, a ‘SuperKids Jam’ playlist is now available on Spotify!

#SMSuperKidsDay2019 on the famous MOA Globe!

WATCH: The iconic globe of the SM Mall of Asia radiates this week to remind kids and kids-at-heart that the biggest, grandest and most royal #SMSuperKidsDay2019 will happen this Saturday (October 5) at SM malls nationwide! 😍🌐✨Definitely more fun #FAMomentsAtSM will be shared this #SMKidsMonth2019! 👨‍👩‍👧‍👦♥️ #ComeToSMSupermalls#EverythingsHereAtSM 👉 smsupermalls.com

Posted by SM Supermalls on Friday, October 4, 2019

Aside from Toy Kingdom, Jollibee, The SM Store and Spotify, other event partners for the #SMSuperKidsDay2019 Royal Kick-Off Party at SM Southmall are Miniso, SM Cinema, SM Markets, SM Cyberzone, Baby Company, Vivo, SM Bowling, SM Skating, Sky Ranch, Jco, Kikai, Tom’s World, Twisted Candies, Buku-Buku and Bounce.

#SMSuperKidsDay2019 is part of the month-long Kids’ Month festivities of SM malls across the country.

For the whole month of October, kids and their families can enjoy The SM Store’s Babies and Kids Fest plus the Halloween offerings of Toy Kingdom and SM Markets.

Completing Kids’ Month are the annual nationwide celebration of United Nations Day (October 8 to 31) and Halloween (October 18 to 31).

For the full list of SM malls that will celebrate #SMSuperKidsDay2019, visit www.smsupermalls.com or SM Supermalls’ official Facebook page.

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