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‘Magkaagaw’ steals limelight from ‘It’s Showtime’ versus ‘Eat Bulaga’ in NUTAM

NUTAM only gets their data from selected urban areas in the Philippines.

Despite having a very low pre-programming, GMA Network’s newest afternoon drama ‘Magkaagaw‘ showed its force this week (October 28 to November 1) against ABS-CBN’s hit noontime show ‘It’s Showtime.’

While ‘It’s Showtime’ started the week as a winner with 5.9% on Monday (October 28), ‘Magkaagaw‘ stole the limelight on Tuesday until Friday while ‘Eat Bulaga’ continued behind.


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Magkaagaw’ tells the story of a career-driven Veron (Sheryl Cruz) who was abandoned by her husband Mario (Alfred Vargas) for another woman named Laura (Sunshine Dizon). What was supposed to be a new beginning for the two was short-lived as Veron’s revenge would lead to unfortunate circumstances.

23 years later, Laura’s daughter, Clarisse (Klea Pineda), lands a job as Veron’s assistant. As soon as the latter finds out about Clarisse and Laura’s filial relationship, she plots her revenge by engaging in a love affair with Jio (Jeric Gonzales)—her protégé’s husband. Driven by malevolence from a failed past love, ‘Magkaagaw‘ tells the story of a legal wife who eventually becomes the person she hated the most: a mistress.

Here are the NUTAM People Ratings from October 28 to November 1:

Monday (October 28) Eat Bulaga 4.2% / Magkaagaw 5.7% vs. Its Showtime 5.9%
Tuesday (October 29) Eat Bulaga 4.8% / Magkaagaw 6.1% vs. Its Showtime 5.4%
Wednesday (October 30) Eat Bulaga 5.2% / Magkaagaw 6.4% vs. Its Showtime 5.7%
Thursday (October 31) Eat Bulaga 5.8% / Magkaagaw 6.2% vs. Its Showtime 5.7%
Friday (November 1) Eat Bulaga 5.8% / Magkaagaw 6.4% vs. Its Showtime 5.4%

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