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ABS-CBN maintains lead as the Most Watched Network Nationwide in 2019

ABS-CBN is still the top choice of Filipinos in the country for vital news stories and timely, family-oriented programs as it logged an average audience share of 44% for 2019, versus GMA’s 31%, based on data from Kantar Media.

ABS-CBN is still the top choice of Filipinos in the country for vital news stories and timely, family-oriented programs as it logged an average audience share of 44% for 2019, versus GMA’s 31%, based on data from Kantar Media.

Kapamilya shows secured 9 slots in the top 10 list of most watched programs in 2019 with “FPJ’s Ang Probinsyano” (36.9%) still ruling nationwide. This was followed by “The Voice Kids” (33.5%) and “The General’s Daughter” (31.5%).

Other ABS-CBN programs that emerged as the favorite of Filipino viewers include “World of Dance Philippines” (31.4%), “Search for the Idol Philippines” (29.1%), “Ngayon at Kailanman” (28.7%), “Parasite Island” (28.6%), “TV Patrol” (28.2%), and “Starla” (26.6%).

Meanwhile, ABS-CBN won across all territories in 2019, especially in Mega Manila where it earned an average audience share of 36%, in contrast to GMA’s 31%, and in Metro Manila where it garnered 42%, beating GMA’s 25%. ABS-CBN was also victorious in Total Luzon with 40%, compared to GMA’s 33%; in Total Visayas with 54%, versus GMA’s 24%, and in Total Mindanao with 51%, while GMA only logged 28%.

ABS-CBN also became triumphant across all time blocks, particularly in primetime where it registered an average audience share of 47%, versus GMA’s 31%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.

The Kapamilya network was also the most watched in the morning block (6AM-12NN) with an average audience share of 37%, compared to GMA’s 28%; in the noontime block (12NN-3PM) with 44%, beating GMA’s 31%, and in the afternoon block (3PM-6PM) with 46%, versus GMA’s 32%.

Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2019 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 44
2 GMA 31
3 TV5 3
Source: Kantar Media

TABLE 2.  NATIONAL PRIMETIME (6 PM-12 MN) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2019 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 47
2 GMA 31
3 TV5 4
Source: Kantar Media

 TABLE 3.  NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2019 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK TV NETWORK   AUDIENCE SHARE IN %
1 ABS-CBN          37
2 GMA          28
3 TV5           2
  Source: Kantar Media

 TABLE 4.  NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2019 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 44
2 GMA 31
3 TV5 3
Source: Kantar Media

 TABLE 5.  NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2019 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 46
2 GMA 32
3 TV5 3
Source: Kantar Media

 TABLE 6.  TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2019 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 40
2 GMA 33
3 TV5 3
Source: Kantar Media

 TABLE 7.  TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2019 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 54
2 GMA 24
3 TV5 4
Source: Kantar Media

 TABLE 8.  TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2019 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 51
2 GMA 28
3 TV5 3
Source: Kantar Media

 TABLE 9.  TOTAL DAY METRO MANILA TV VIEWERSHIP IN JANUARY-DECEMBER 2019 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 42
2 GMA 25
3 TV5 2
Source: Kantar Media

 TABLE 10.  TOTAL DAY MEGA MANILA TV VIEWERSHIP IN JANUARY-DECEMBER 2019 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 36
2 GMA 31
3 TV5 3
Source: Kantar Media


 TABLE 11. TOP 20 MOST WATCHED REGULARLY AIRING PROGRAMS IN JANUARY- DECEMBER 2019 (EXCLUDING HOLY WEEK) IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)

Rank Channel Title Rating in %
1 ABS-CBN FPJ’S ANG PROBINSYANO 36.9
2 ABS-CBN THE VOICE KIDS 33.5
3 ABS-CBN THE GENERAL’S DAUGHTER 31.5
4 ABS-CBN WORLD OF DANCE PHILIPPINES 31.4
5 ABS-CBN SEARCH FOR THE IDOL PHILIPPINES 29.1
6 ABS-CBN NGAYON AT KAILANMAN 28.7
7 ABS-CBN PARASITE ISLAND 28.6
8 ABS-CBN TV PATROL  28.2
9 ABS-CBN STARLA 26.6
10 GMA KAPUSO MO, JESSICA SOHO 25.9

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