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GMA Network’s ‘Prima Donnas’ extends ratings success to Saturday

Prima Donnas continued winning streak on weekend.

  • Prima Donnas beats It’s Showtime on Saturday.

Kapuso afternoon drama Prima Donnas extended their winning streak to weekends.

Based on the latest numbers from AGB Nielsen NUTAM People survey, Prima Donnas won its timeslot on Saturday, February 1 beating Kapamilya rival It’s Showtime.

Prima Donnas’ weekend debut scored a rating of 7.7%,1.8% higher than It’s Showtime‘s 5.9%.

In Saturday’s episode, Wendell Ramos finally introduced Brianna (Elijah Alejo), Donna Belle (Althea Ablan), at Donna Lyn (Sofia Pablo) as their heirs.

Meanwhile, James Blanco will be joining the soap in the role of Ruben.

Prima Donnas’ extended run during weekends was brought about by its huge success in ratings.

The afternoon drama has consistently beat its weekday rival Kadenang Ginto which previously lorded the timeslot prior to Prima Donnas’ entry.


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