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READ: DZMM anchor Ricky Rosales explains media bias

Kapamilya news anchor explained media bias.

DZMM news anchor Ricky Rosales took to social media to explain the real meaning of media bias.

With all the issues and controversies surrounding ABS-CBN and other media critical of the government, one of the most used phrases by their critics is “biased-media”.

Most of the people supportive of Duterte and his government accused ABS-CBN of being biased in their reporting and thus should be shut down.

But for Rosales who also teaches journalism, bias is something natural and innate to every people.

Maraming beses na ako natanong kung “bias” ba talaga ang ABS-CBN. Ito kase marahil ang ugat kaya gigil ang marami na…

Posted by Ricky Rosales on Thursday, February 13, 2020

According to him, it is inherent in humans thus there is this call theory of selectivity in media studies.

“WALANG sino man ang hindi bias sa atin. Humihiling ka ng ‘patas’ eh bata ka pa lang may paborito ka nang kulay. Paboritong subject. Paboritong guro. Paboritong restoran. Kapag nabanggit ang paborito mo at ikinumpara sa iba…aba matindi ang pagtatanggol mo at talagang ilalaban mo ang paborito mo.

“Sa makatuwid ‘inherent’ o likas sa atin ang pagiging bias. WALANG NEUTRAL. WALANG OBJECTIVE. Lahat nakapaling sa isang perspektibo. Ang tawag dito sa Media Studies ay selectivity. Hindi tayo makakatakas sa selectivity. Kailangan ito,” he wrote.

The Kapamilya anchor added that being biased is not the creation of media, but a conjugation of media and its audience, since they are the consumer of news.

He said is media are biased, the people who consumed the news are also definitely biased towards their own perspective.

“Ang PINAKA-NAKAKALIMUTAN NINYO AY ITO. Na ang pagiging BIAS ay hindi lang ginagawa ng media. Ito ay pinagsasaluhan ng media at NINYO bilang ‘audience’ o mga kumukonsumo sa inilalalabas ng media. Bakit kamo? Dahil kahit anong gawin ng media, ang patas sa kanya ay maaring HINDI PATAS SA IYO. At ang hindi patas sa media ay patas naman sa iyo. Sa makatuwid, kung bias ang media ay bias ka din,” he added.

In the end, Rosales said he’s proud to say that he is biased. And that his biases lean towards the poor, the voiceless and to ABS-CBN who gave him the platform to showcase his biases.

“Bias ba ako? OPO! At proud ako! Bias ako sa mga walang boses. Bias ako para sa mga mahihirap na pinanggalingan ko. Bias ako dahil gusto kong manatili ang ABS-CBN sa himpapawid, dahil isa ito sa nagiging daan para mailabas ko ang mga bias ko!”

Rosales is one of the many vocal Kapamilya anchors supporting its franchise renewal.

ABS-CBN’s franchise is set to expire on March 30, 2020.

Until now the House Committee on Legislative Franchises has yet to schedule the deliberation on the 11 pending bills seeking renewal of the Kapamilya network.



Currently, the Congress and the Senate have filed separate joint resolutions extending ABS-CBN’s franchise until 2022. Those resolutions will be ABS-CBN’s legal basis to continue with its operations.

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