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James Arthur announces ‘Safe Inside’ in support of SANE and NHS charities campaign

Today multi-platinum singer/songwriter James launches his ‘Safe Inside’ campaign in support of mental health charity SANE and NHS Charities Together COVID-19 Urgent Appeal.

Today multi-platinum singer/songwriter James launches his ‘Safe Inside’ campaign in support of mental health charity SANE and NHS Charities Together COVID-19 Urgent Appeal.

To encourage people to stay home and stay safe during this global health crisis James launched a campaign that includes specially recorded music, new videos and newly created ‘Safe Inside’ merchandise, with all profits from James Arthur and his record label going directly to the NHS Charities Together and SANE. Today is also the launch of Mental Health Awareness Week in the UK.

James says: “I felt the best way I could help is the only way I know how, and that’s through music. It just so happens I wrote a song a few years ago that lyrically felt very apt. So, I’m encouraging my fans to stay ‘Safe Inside’ and help save lives. With all profits going towards helping frontline workers and the mental health charity SANE.”

The campaign is focused around a newly recorded acoustic version of his 2016 single ‘Safe Inside’, from his No.1 album ‘Back From the Edge.’ This acoustic version was recorded and produced by James in his at home studio during the quarantine and is now available for streaming and download. A beautifully designed lyric video will be launching on his YouTube channel at 10AM BST as well.

Pre-save/ pre-add here: https://forms.sonymusicfans.com/campaign/ja_safeinside/

Listen here (Link active on release): https://JArthur.lnk.to/SafeInside

In addition, to help raise funds, James has created a special ‘Safe Inside’ hoodie that is now available for purchase.

Later in the week there will be additional content released including the launch of a ’At Home Acoustic’ YouTube series, as well as a ‘Safe Inside’ themed phone video game.

For full details on the campaign you can visit the new ‘Safe Inside’ landing page with information on both charities, new videos, links to buy clothing and more. Head to https://www.jamesarthurofficial.com/safeinside for full details.



All of James Arthur and his record label’s profits from the ‘Safe Inside’ merchandise or made through streaming of the ‘Safe Inside’ acoustic audio or video, as well as downloads, will be donated directly to NHS Charities Together and SANE.

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