Today, the two giants of Southeast Asian esports–VPGAME and Mineski Global–announce their collaboration to promote and nurture the esports scene of the region. To achieve this goal, both organizations will be sharing resources to put a multi-stage plan into action.
VPGAME brings to the partnership esports marketing data and a platform for Mineski Global to advertise their regional events via vpgame.com. In addition to this, Mineski Global and VPGAME aim to launch joint tournaments with Mineski Global in charge of event organizing and local marketing, and VPGAME to handle community activations and reward distribution. VPGAME also hopes to use gamer feedback from these events to improve the quality of the service they provide through the VPGAME Esports app, available on Google Play and App Store.
This collaboration is in line with the vision of both esports brands to increase the quality of esports events in the region while nurturing the competitive gaming scene from grassroots to the professional level.
This is the third of VPGAME’s major esports collaborations this year. Last October, VPGAME worked with NimoTV, one of SEA’s biggest streaming platforms, to provide coverage of the Indonesian leg of the Mobile Legends: Bang Bang Professional League Season 6. VPGAME is also partnered with Indoesports.com to elevate the level of esports coverage in the country.