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GMA Network’s Felipe Gozon claims Kapuso network is already ahead of ABS-CBN in ratings prior to shutdown

Gozon boasted of GMA Network’s lead in ratings versus its main rival ABS-CBN.

GMA Network CEO Felipe Gozon claimed that the Kapuso network is already ahead of the rating game against ABS-CBN even before its shutdown.

During their annual company shareholder meeting, Gozon boasted of GMA Network’s lead in ratings versus its main rival ABS-CBN even prior to the latter’s network’s shutdown.

“We were already ahead of ABS-CBN in both reach & viewership before the latter went off the air in May [2020],” he said.

Gozon uses the rating numbers provided by AGB Nielsen which showed the Kapuso network beating ABS-CBN by 3.6% at 33.8% vs 30.2% from January to May 2020.

However, Kantar Media reported a different number for that period showing ABS-CBN leading against GMA Network.

In their last rating data released for the month of February 2020, ABS-CBN scored 6% percentage points lead against GMA Network at 39% vs 33%.

Kantar uses a larger panel size of 2,610 both rural and urban areas which represents 100% of the Philippine TV viewing population while AGB only has 1,980-panel homes only for Urban areas which composed 57% of the total viewing population of the Philippines.

Meanwhile, Gozon also added that currently, GMA Network dominates the rating game with 58.9% audience share compared to TV5’s 7%.



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