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Markki Stroem, LGBTQIA+ advocates call out a fast-food chain for its selective casting standard, JFC responds

Apparently, JFC’s discrimination has been rampant since 2020. The specific section makes the caster aware that the talent has done BL projects in the past—automatically rejecting the talent.

Markki Stroem and LGBTQI++ advocates have called out Jollibee Food Corporation (JFC) for its supposed casting guidelines involving actors who did BL (Boys Love) roles.

The Filipino-Norwegian singer/actor/model, together with stage actress, Teetin Villanueva, shared the details of the food chain’s casting guidelines. Under the form, it asked for auditionees to list the BL roles or sexy films that they have done to scrub them off the potential cast.

A piece of a conversation was uploaded by Villanueva disgusted Stroem. The screenshot pointed that talents who auditioned have not partaken in any BL projects.

A Netizen even shared that a friend of his was denied a role after the casters found out about his participation in a BL project. Moreover, the talent was not even part of the main cast and still got rejected.

The lack of support for BL actors has been obvious. An LGBT advocate, Jason Tan Liwag, noted that the entertainment industry is “still largely homophobic and transphobic”. Liwag said that people will continue making a profit out of these talents as long as it makes money.

This led to Stroem calling out the casters of JFC by seeking out support from colleagues and the LGBTQIA++ community.

Apparently, JFC’s discrimination has been rampant since 2020. The specific section makes the caster aware that the talent has done BL projects in the past—automatically rejecting the talent.

https://twitter.com/BLlifeoflove/status/1394307552276406278

Stroem’s protest drew positive results as his friend associated with JFC messaged him personally, explaining that the company had no idea about how casters pick talents.

Jollibee also released an official statement regarding the issue. According to the corporation, it never had set standards that would diminish BL actors. Furthermore, the food chain stressed that it is “consistent with its values and ethical standards”.

Also, JFC will now work with “production houses and casters who do not tolerate discrimination.”



The model is now hoping that this incident will serve as a step forward to ending discrimination against BL actors.

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