PHILIPPINES, MAY 2021 – We’re sure you’ll agree that summertime usually means sipping on refreshing cocktails, basking in the sun at the beach with your shades on or perhaps getting your dance on at a music festival. But, with ongoing social restrictions the summer season looks a little different than usual this year.
Monkey Shoulder, the free-spirited, fun-loving blended malt whisky brand owned by William Grant & Sons, today launches its latest campaign, Summertime Drinks but #makeitmonkey, as the perfect antidote to summertime sadness; encouraging all to kick-back with a bottle of whisky, refreshing cocktails and sick beats to celebrate summer season from the safety of home #monkeystyle. The new campaign is part of the brand’s #makeitmonkey campaign, which focuses on showcasing Monkey Shoulder’s cheeky personality and invites everyone to join the brand in indulging in a spot of summertime escapism, starting with the Summertime Drinks occasion.
Here to mix up summertime as we know it, merrymakers are encouraged to liberate themselves and unwind from the grind with the new limited edition Monkey Shoulder Summertime Packs and the Monkey Shoulder: digital party guide. Containing all the essentials for an unmissable summertime shindig, the digital pack is perfect for those looking to kick back, relax, and let their hair down. From hump-day to Fri-yay, good times are guaranteed every day of the week this summer season with the cheekiest brand in the world of whisky.
Monkey Shoulder’s Recipe for a Cheeky Summer Night
Of course, an amazing summer get-together starts with a bottle of Monkey Shoulder, so don’t forget to pick up one of two new limited edition Summertime Packs via Monkey Shoulders retail partners and even have them delivered straight to your doorstep fuss-free. While you wait for your pack to arrive, access the Monkey Shoulder: digital party guide to get the party started, and tune in to Monkey Shoulder’s Hosting Guide but #makeitmonkey video here to really nail your role as at-home host.
The digital party guide contains all the ingredients for a cheeky summertime soiree, including recipes for nine #MadeforMixing cocktails, tips and tricks on hosting a games night, card games aplenty, and not forgetting the Monkey Shoulder Mixcloud playlists with infectious beats to amplify your summer nights. Featuring everything from Father Funk to Cut La Vis, Quantic, and more, it’s sure to set all the right tones for an unforgettable bash.
“The pandemic may have changed our lifestyles, but we know that consumers are still looking to indulge in a little summertime fun this season,” says Samuel Ng, Regional Brand Ambassador for Monkey Shoulder. “As a whisky that’s made for mixing, we want to encourage people to get playful and mix things up using Monkey Shoulder as a base for their at-home cocktail concoctions. Go wild, get creative, and don’t forget to crack out the party games and funky playlists for an elevated experience throughout these summer months!” he added.
A 100% malt whisky that’s made for mixing year-round
Looking for some summertime drinkspiration? Try your hand at mixing up a Monkey Colada, a crowd-pleasing cocktail that goes down super easy. All you’ll need is 40ml Monkey Shoulder, 20ml Koko Kanu (Coconut Rum), 60ml Coconut Water, 10ml Fresh Lime Juice, 2 Fresh cut pineapple rings, and a dash of sugar syrup. To mix, simply add all ingredients to a blender, blend till smooth and add a dash of sugar syrup to taste. Pour into your favorite glass and garnish it with a pineapple leaf and pineapple chunk. Voila, summertime in a glass!
If you’re after a refreshing summer drink that tickles your taste buds, try your hand at a Ginger Monkey! For this, you’ll only need 50ml Monkey Shoulder, 120ml Ginger Ale, and 1 Orange wedge. Flex your bartending skills by filling a long glass with ice and adding Monkey Shoulder and Ginger Ale. Then, simply garnish with the orange wedge. This is one of the easiest mixes out there but effortlessly steals the show and tastes delicious!
The two limited edition Monkey Shoulder Summertime Packs are available now until end-June 2021, while stocks last, so don’t delay on getting summer ready –
- Monkey Shoulder Dry Bag Pack: One 70cl bottle of Monkey Shoulder and free dry bag, available at Boozy, Drinkies, Liquor, Shotify and S&R.*
- Monkey Shoulder Beach Towel Pack: Two 70cl bottles of Monkey Shoulder and free beach towel Boozeshop, Drinkies, Liquor, Shotify and S&R.*
*Available at all S&T stores except those within liquor ban areas.
