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Shopee celebrates 10.10 Brands Festival with Kim Chiu as its newest ambassador

She was introduced alongside the launch of the 10.10 Brands Festival, its biggest brand sale of 2021. The famous actress, dubbed as the Princess of Philippine Movies and TV, will be featured in Shopee’s new TV commercial as well as in its many exciting in-app activities.

Actress Kim Chiu on September 28, was introduced by the leading e-commerce platform in Southeast Asia, Shopee, as its newest ambassador.

She was introduced alongside the launch of the 10.10 Brands Festival, its biggest brand sale of 2021. The famous actress, dubbed as the Princess of Philippine Movies and TV, will be featured in Shopee’s new TV commercial as well as in its many exciting in-app activities.

Users can look forward to these from Shopee brand ambassador Kim Chiu:

  • Kim Chiu’s new Shopee TV commercial: Kim Chiu gives her own spin of the viral “Proof of Delivery” trend. Fans can look out for the ad on local TV networks and on Shopee’s official Facebook and YouTube accounts.
  • Kim Chiu for Shopee Prizes: Users can find Kim Chiu on in-app games such as Spin & Win and Guess It Right, which they can play to win rewards such as coins and vouchers.
  • Mini-games and contests with Kim Chiu: This October, users can join the #10BrandFaves contest featuring Kim Chiu for a chance to win 1,000 Shopee coins.

Fans can look forward to more Kim Chiu content, such as behind-the-scenes videos on Shopee’s official YouTube and TikTok channels and Kim Chiu-themed Instagram stickers.

Shoppers can also interact with the actress herself during her Twitter takeover on Shopee’s official Twitter account this October 9.

Shopee’s 10.10 Brands Festival

Until October 10, shoppers can enjoy free shipping with no minimum spend, big brand giveaways, and up to Php 1,000 off brand vouchers at Shopee’s 10.10 Brands Festival.

Lucky shoppers can win Php 430,000 worth of prizes, such as vouchers, bundles, newly launched items, and even a lifetime supply of products, from over 30 participating brands.

Leading up to 10.10, shoppers can also look forward to Nestle, Deerma, GoMO!, Lactum, Colgate Palmolive, Shigetsu, P&G Beauty, Garnier, and Belo Brand Days on Shopee Mall, where they can get discounts up to 80% off, branded items as low as Php 179, and a gift with every purchase.

Starting October 1, shoppers can check out different themed sales on Shopee, including the Groceries Fair on October 1, Fashion Fair on October 2 to 3, Mom & Baby Fair on October 4, Work From Home Fair on October 5, Gadgets and Gizmo Fair on October 6 to 7, and Beauty and Wellness Fair on October 8 to 9.



At the 10.10 Brands Festival, shoppers can use ShopeePay to buy load, pay bills, and scan to pay. You can activate your ShopeePay wallet and top up through online banking, debit card, and over-the-counter partners to get up to 50% discount on load from Globe, Smart, Sun, and TNT; 50% cashback from Maynilad, PLDT, and a growing list of partner billers; and ShopeePay Php 1 Deals from Puregold, Ultramega Supermarket, Potato Corner, and other partner merchants.

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