The Generation Z population is growing more than ever, and brands are finding ways to understand their behaviors and passion points. Capturing the best moments and living out your life, this is the perfect match for the Gen Zs. In the recent collaborative event of Yamaha Motor Philippines and Canon Marketing (Philippines) Inc., creative studios were made for Gen Zs to exhibit their creativity and be their most authentic self. In Canon Creative Studio, guests were able to explore their style and craft by trying out different Canon cameras, featuring the newest Canon EOS R7 and EOS R10.
Canon also showcased high quality printing with PIXMA G570 and G670 and provided FREE Camera cleaning and exciting prizes such as the PowerShot Zoom. Maris Favi, Canon Crusaders of Light Brand Ambassador, even gave a live workshop on Fashion and Portrait shoot featuring the all-new Yamaha Mio Fazzio and Canon Full-Frame cameras.
“Innovation, Authenticity and Creativity – these are the values that we share with the Yamaha team. We are pleased to collaborate with Yamaha for the first time because we were able to create a platform where Gen Zs can explore their passion and creativity. Just like Yamaha, Canon values the next generation. Whether their interest is taking photos or riding motorcycles, we provide them with the adventure that they’ve been seeking for. We also aim to encourage content creators and Gen Zs to #CreateWithCanon using our new mirrorless cameras.” said Benny Yu, Head of Consumer Imaging and Information Division, Canon Marketing (Philippines) Inc.
#CreateWithCanon using Canon EOS R7 and EOS R10
The highlight of Canon Creative Studio experience is the first look or sneak peek of the newest Canon EOS R7 and EOS R10. Canon EOS R7 is an instinctively reliable mirrorless camera with its new APS-C sensor. Users can get a telephoto effect of approximately 1.6x while maintaining a high resolution of 32.5-megapixels, allowing more creative freedom for post-processing. It also offers 4K UHD Fine (7K oversampling), 4K 60p, Canon Log 3, and it can shoot up to 30 fps continuous shooting with AF/AE tracking – useful for concerts, interviews, and wildlife photography.
On the other hand, Canon EOS R10 is a lightweight camera (approx. 429g only) that can shoot 15 frames per second (up to 23 fps electronic shutter) with AF/AE tracker, almost on par with the EOS-1D X Mark III. It offers superior image quality with its 4K UHD (6K oversampling) and 4K 60p resolution. Users can also get a telephoto effect of approximately 1.6x while maintaining high while retaining its resolution of 24.2-megapixels. It can capture amazing and surreal-looking images with its HDR PQ Composite and HDR PQ features. Both Canon EOS R7 and EOS R10 have intelligent tracking and recognition for people, animals, and vehicles – Eye Detection AF detects people even with masks on, a detection algorithm for animals, and a Vehicle Priority mode that can easily detect vehicles such as race cars and motorcycles.
In celebration of Canon’s 25th Anniversary in the Philippines, the brand has a lot of exciting programs, upcoming activities, and product launches that Filipinos can look forward to. To know more about Canon’s latest products and updates on Canon’s 25th Anniversary activities, visit the official website (ph.canon) or follow @canonphils on Instagram and Facebook.
