On January 19, COO and president of Viva Films Vincent del Rosario clarified viewers’ perception about Vivamax doing risque projects.
At the media conference for Viva Prime’s launch, which LionhearTV covered, del Rosario explained that Vivamax only had 10% risque or sexy-themed titles out of 700 currently available on their streaming platform.
“‘Yung sa Vivamax, just to clarify no, ‘yung imahe ng Vivamax is baka perception lang. Kasi ‘yung laman ng Vivamax na app, and we can count. I think there 8 to 9 titles there, walang 10% ang risque doon. No more than 70 titles, 700 plus titles are pang-Viva Prime.”
He added that the risque titles on Vivamax tend to get magnified, especially on social media.
“Siyempre maingay lang no, when you see kahit ano– Angeli Khang movie, or AJ Raval movie, napag-uusapan sa social media. Pero if you dig deep, the app, you’ll see that nandoon sila Sharon, nandoon lahat, all of the big stars, sila Sarah.
“Ano lang talaga, nama-magnify ‘yun, pero in reality, just a small portion of Vivamax offering.”
However, del Rosario insisted that the streaming platform abides by the Movie and Television Review and Classification Board’s (MTRCB) guidelines, especially the advocacy for responsible viewing.
“Siyempre, napro-promote, nagkakaroon ng presscon, siyempre like si, halimbawa si Lee Byung-hun, hindi naman siya magpro-promote ng movie niya sa Vivamax. So I think ‘yun eh. We’ve been working closely with our friends, MTRCB.
“Very cooperative sa responsableng panonood, di ba? It’s a campaign of the Chairman, so we’re okay. I think Viva Prime addresses some of these concerns. ‘Yung parental controls within the app, malinaw ‘yun. Si Direk Paul is coming up with an advocacy–on ‘yun, responsible viewing.”
He then noted how Viva implemented parental controls to promote responsible viewing among adult and young viewers.
“I think we have the best in-app parental controls no, actually ‘yung parental control includes parents themselves, even if you’re an adult, you come in the app, medyo risque ‘yung movie, let’s say too violent, hihingan ka pa rin ng PIN eh. Kaya hindi kailangan minor or kids, so ‘yun.”
As for Viva Prime, del Rosario cited that it would hold more mainstream titles under the entertainment company. Viva’s newest streaming platform becomes available via the Vivamax app starting January 29.