On June 20, It’s Showtime confirmed that they would be moving over to GTV, following the end of their blocktime agreement with TV5.
This change in the media landscape prompted reactions from netizens questioning whether It’s Showtime’s transfer of their blocktime arrangement to GTV, a sign that the Network Wars between the Kapamilya and Kapuso fandom would finally end.
Netizens reacted to the collaboration between GMA Network and ABS-CBN via Twitter, supporting the change in the Philippine TV industry.
https://twitter.com/itstheemillej/status/1671047226318282752
https://twitter.com/arcelo_ian/status/1671405121798909952
Philippine TV is definitely evolving. Network Wars are almost over. Do you agree? #Television #Ph #ABSCBN #GMA #TV5
— Frank Lloyd Mamaril (@direkFLM) June 20, 2023
https://twitter.com/stormystars83/status/1660636980978536449
https://twitter.com/itsmeryan1598/status/1671007486915248128
https://twitter.com/hialvinmartin/status/1671035129492553729
Sana itong paglipat ng Showtime sa GTV na ung makakapag-alis ng network wars. Sino ba naman nag akala na mapapanuod natin mga kapamilya shows sa GMA? Excited na ako sa mga future collaboration ng mga hosts and GMA artists.
— Mae Mae (@luntiannn) June 20, 2023
https://twitter.com/_danielyap/status/1671154132856758273
https://twitter.com/jackiecuddles/status/1671694846556508162
Aside from ‘It’s Showtime’s blocktime agreement with GTV, GMA Network, and ABS-CBN had ramped up their partnership since April 2022.
Their first partnership began with GTV, including Star Cinema films on the roster of movies available to the free TV channel.
iWantTFC App also included the series Maria Clara at Ibarra under their roster of available digital content.
They also had artists such as Dominic Ochoa, BGYO, and BINI joining and appearing on GMA Network shows such as ‘Abot Kamay na Pangarap’ and ‘Family Feud PH.’
The Kapuso-Kapamilya partnership also created the series ‘Unbreak My Heart’ with their collaboration with Viu Philippines.
Aside from TV shows, Kapuso and Kapamilya stars Alden Richards and Julia Montes will be having their film under GMA Pictures and Cornerstone Entertainment.
Star Cinema also revealed plans to create a comeback film for the Kapuso royalties Dingdong Dantes and Marian Rivera.
