On June 20, It’s Showtime confirmed that they would be moving over to GTV, following the end of their blocktime agreement with TV5.
This change in the media landscape prompted reactions from netizens questioning whether It’s Showtime’s transfer of their blocktime arrangement to GTV, a sign that the Network Wars between the Kapamilya and Kapuso fandom would finally end.
Netizens reacted to the collaboration between GMA Network and ABS-CBN via Twitter, supporting the change in the Philippine TV industry.
https://twitter.com/itstheemillej/status/1671047226318282752
I said, The long network war between GMA & ABS-CBN is over! It's Showtime is on GMA's GTV Channel 27 on July 1 because Kapusos & Kapamilyas are true and inspiring KakamPinks where they're belong to the so-called "Leni Robredo's Archipelago – The Philippines"🇵🇭 #ItsShowtimeNaSaGMA
— Ian Joshua Alvarez Arcelo #PilipinasRobredoPaRin (@arcelo_ian) June 21, 2023
Philippine TV is definitely evolving. Network Wars are almost over. Do you agree? #Television #Ph #ABSCBN #GMA #TV5
— Frank Lloyd Mamaril (@direkFLM) June 20, 2023
Both Kapamilya and Kapuso alts, ang tataas ng tingin sa sarili nila. Eh pareho din namang may mga imperfections ang companies nyo. It boils down to the idea na kayo kayo lang talaga ang gumagawa ng network wars.
No wonder ang PH ent. napagiiwanan na dahil sa mga tulad nyo— 💛🩵Fangirl✨ (@stormystars83) May 22, 2023
❤💚💙 KAPUSO-KAPAMILYA
NO MORE NETWORK WARS!!! https://t.co/Lg3xVYv9qt
— ryannnnnnn 💨 (@itsmeryan1598) June 20, 2023
Indeed, when one door closes another window opens.
The end of Network Wars, i guess! Love love love mga, Kapamilya and Kapuso! ❤️💙💚 https://t.co/CO4sWUqZ0B
— Alvin Martin (@hialvinmartin) June 20, 2023
Sana itong paglipat ng Showtime sa GTV na ung makakapag-alis ng network wars. Sino ba naman nag akala na mapapanuod natin mga kapamilya shows sa GMA? Excited na ako sa mga future collaboration ng mga hosts and GMA artists.
— Luntian 🍃 (@luntiannn) June 20, 2023
It’s no longer about Network wars dahil nasa iisang industry naman sila kaya Kapamilya, Kapuso, or Kapatid ka ang goal lang naman nila is to make the viewers happy.
— 𝐃𝐚𝐧𝐢𝐞𝐥 𝐘𝐚𝐩 (@_danielyap) June 20, 2023
@prinsesachinita becoming a Kapamilya-Kapuso
And Kapuso @XianLimm
Network wars no more 👍
KimXi under one roof is 😍😍😍@gma_lifestyle pic.twitter.com/2FXtgJpReU— Real over reel (@jackiecuddles) June 22, 2023
Aside from ‘It’s Showtime’s blocktime agreement with GTV, GMA Network, and ABS-CBN had ramped up their partnership since April 2022.
Their first partnership began with GTV, including Star Cinema films on the roster of movies available to the free TV channel.
iWantTFC App also included the series Maria Clara at Ibarra under their roster of available digital content.
They also had artists such as Dominic Ochoa, BGYO, and BINI joining and appearing on GMA Network shows such as ‘Abot Kamay na Pangarap’ and ‘Family Feud PH.’
The Kapuso-Kapamilya partnership also created the series ‘Unbreak My Heart’ with their collaboration with Viu Philippines.
Aside from TV shows, Kapuso and Kapamilya stars Alden Richards and Julia Montes will be having their film under GMA Pictures and Cornerstone Entertainment.
Star Cinema also revealed plans to create a comeback film for the Kapuso royalties Dingdong Dantes and Marian Rivera.