In a press conference held on June 1, 2023, VIVA Entertainment made a surprising announcement regarding their future plans for their streaming platforms.
Vince Del Rosario, a key figure in VIVA, shared their newfound insight, stating, “Natutuhan namin sa Play TV, naisip namin hindi pwedeng ikahon ang lahat ng genre sa isang platform kaya nagdecide tayo na mag-introduce ng bagong platform.”
VIVA Entertainment’s experience with Play TV seems to have influenced their approach, leading them to recognize the importance of catering to specific audiences.
Vince Del Rosario further explained, “I think yung VivaMax malinaw yung personality nung platform, at the same time may affordable made affordable ang ating subscription compared to other platforms, content and affordability, walang linggo na walang bagong pelikula.”
Val Del Rosario, another prominent figure in VIVA, echoed Vince’s sentiment, stating, “I think so yes because it caters to a specific audience, same manner kay Viva One mayroon rin siyang specific audience. Ano mang audience ang kini-cater ng bawat platform we are able to meet those demands or need ng ating audience.”
Addressing concerns about potential conflicts between the two platforms, Vince Del Rosario reassured that there was no issue.
He mentioned, “I think hindi siya naapektuhan kasi yung content inside VivaMax you never see it sa labas naman, so basically walang conflict.” As for Viva One, it is still too early to determine its success, with only three months since its launch. However, Vince expressed their satisfaction with the progress, saying, “But we’re happy kasi yung 0-300 thousand in 3 months sa VivaMax inabot yun ng 6 na buwan.”
VIVA Entertainment’s decision to differentiate Viva One from VivaMax shows their willingness to adapt and provide a tailored experience for various audiences.
With their understanding of the importance of specific platforms and their commitment to delivering new content and affordability, VIVA Entertainment aims to continue meeting the demands and needs of their audience in the ever-evolving entertainment landscape.
