On November 27, LOST MARY Vape’s General Manager (Asia Pacific Region), Lao Zheng, highlighted the brand’s aim to localize their products for Pinoy consumers.
During the launch of LOST MARY Vape at The Fun Roof Poblacion, which LionhearTV attended, Zheng emphasized the importance of the Philippine market for their brand alongside the UK, US, and Malaysia.
“For the Philippine market–we think the Philippine Market is one of our most important regions for us to keep this. In the last few years, we [already] been the biggest, like in the UK market, US market, Russia, but today, we are trying to develop the Lost Mary brand in the Philippine market as it is [important] for our company.”
He then discussed how Lost Mary Vape plans to localize its brand to fit Filipino consumers.
“All [of] our products, we make it localized to meet the local demands. That’s the first one.
“Secondly, the local partners. I [think] this is a [very] important area for our brand, for us to develop it in the local market similar to the Philippine market.
“The number three, we are not the brand that cares about the short term of the revenue– we care about the long term for the brand and the development of material, which is why in LOST MARY, we are fully confident with the localization– here, we use free-base because we follow the local regulations here.”
During their launch, LOST MARY Vape also launched their MO10000 product, powered by Mesh Coil technology, providing unparalleled stability and reliability in flavor and delivering a consistent and long-lasting pleasure.
The Filipino band Mayonnaise and the host, Sam YG, were present during the launch event.
LOST MARY, a global vaping innovator, dedicates its resources to discovering industry trends and benchmarking product quality and design.
Since the brand’s inception in 2021, LOST MARY has expanded in over 50 markets worldwide, catering to over 100 million adult users.
