Ever Bilena kicked off 2025 with style at its Y2K-themed event, Ever Bilena Hello 2K25, held at the Metrotent Convention Center. Hosted by Betong Sumaya and Mika Reyes, the celebration brought together employees for an evening of performances, recognition, and excitement.
Chief sales & marketing officer Denice Sy opened the event with a heartfelt thanksgiving message, highlighting the collective efforts of the Ever Bilena team and teasing upcoming product launches for the year. She ended with a special tribute to employees, saying, “You are the heart and soul of Ever Bilena.”
The night featured standout performances, including Bianca Umali’s medley of Kitchie Nadal songs and Barbie Forteza’s renditions of Espresso by Sabrina Carpenter and You Belong with Me by Taylor Swift. Stages artist Dylan Menor also helped draw raffle winners, adding energy to the evening.
A highlight of the program was the Mirror, Mirror look-alike contest, where employees dressed as Y2K celebrities, and the B-Pop Singing and Dance contests, showcasing department talent and unity. Judged by esteemed data analytics expert, Edson Guido, actress Alyana Asistio, and key accounts manager, Sabrina Sy.
Long-time service awardees were honored for their dedication, with employees celebrating milestones of 20, 25, and 30 years with the company. COO, Silliman Sy shared that every year together is a blessing.
Exciting prizes, including appliances, gift certificates, and cash, were awarded throughout the event, with a grand prize of Php 50,000 going to one lucky employee.
Ever Bilena’s founder and CEO, Dioceldo Sy, closed the night with a message of gratitude, praising the Ever Bilena team for its resilience and innovative spirit. He emphasized that the brand’s success in a competitive market is a testament to the dedication of its employees.
With a vibrant start to 2025, Ever Bilena remains committed to innovation and excellence as it continues to lead the beauty industry.
