GMA Sparkle star Elijah Alejo has officially launched her own perfume line, Haliya by Elijah Alejo, marking her entry into the world of business and luxury fragrances.
Alejo introduced her brand in an Instagram post, where she described Haliya as a collection of scents that embody elegance, strength, and grace—values she personally resonates with.
More than just a celebrity perfume line, Haliya draws inspiration from Filipino mythology and culture. Named after the Bicolano moon goddess, the brand represents mystery, grace, and resilience—qualities that define both the fragrance and Alejo’s journey as an actress and entrepreneur.
Alejo has infused her love for literature into the brand by creating scents inspired by iconic Filipino literary characters from Noli Me Tangere, Ibong Adarna, and Florante at Laura. This approach makes Haliya more than just a fragrance—it is a tribute to Philippine heritage and storytelling.
Born on November 13, 2004, Elijah Alejo has built a name for herself in the entertainment industry. She gained recognition for her roles as Brianna in ‘Prima Donnas’ and Chynna in ‘Underage’, showcasing her versatility as an actress.
Beyond acting, she is also a writer, having published her first Wattpad novel, ‘Unexpectedly in Love’, in 2020. Additionally, she is pursuing a bachelor’s degree in medical technology at Manila Central University, proving her dedication to both academics and the arts.
Alejo is balancing her business ventures with her acting career. She is currently part of GMA Public Affairs’ youth-oriented series, ‘MAKA’, airing every Saturday at 4:45 PM, and will also appear in the upcoming drama ‘Cruz vs. Cruz’.
