Avon, the no.1 make-up brand in the country, launches the Simply Pretty Magic Collection—your newest beauty must-haves for fun, fresh, and personalized makeup. The collection is packed with color-changing products that adapt to you, letting your beauty shine through.
From the Magic Blush that starts black and transforms to your perfect pink, to the fan-fave Magic Lipstick, now in two new must-try shades, this growing Magic Collection brings playful self-expression to your daily routine. Whether you’re exploring different looks or just having fun with beauty, Simply Pretty makes it easy and affordable to glow your own way.
A new face bringing magic to life
To celebrate this magical collection, Avon introduces Sofia Pablo as the newest ambassador for Simply Pretty. Known for her fresh, feel-good beauty and super relatable energy, Sofia is the perfect match for a collection that’s all about keeping beauty fun.
Together with Avon, Pablo sparks excitement in the beauty world—cueing the celebration of effortless looks that are exciting, fresh, and entirely personal. The actress played a key role in the collection and added her personal touch to the campaign, like the Magic Collection’s promise of embracing oneself.
“Sobrang excited ako to be part of the Avon family as Simply Pretty’s newest ambassador,” Sofia shares.
“Naniniwala ako na lahat tayo may sariling ganda—and this collection helps you show that. Ang saya kasi ‘yung makeup mo, nag-aadjust pa sa’yo! It’s fun, it’s fresh, and it makes me really think, it’s great to be me,” Pablo says.
It’s not just beauty—it’s magic
Taking the Simply Pretty Magic Collection to a whole new level is the Magic Blush—a black cream formula that magically turns into your perfect shade of pink, adapting to your skin’s pH for a naturally radiant glow. Infused with shea butter and vitamin E, this blush is skin-friendly.
Pair it with the best-selling Magic Lipstick, now in two exciting new shades: Lavender Blossom and Orange Poppy. These color-changing lipsticks deliver a shade that’s uniquely yours upon application, making every swipe a surprise.
Worn together, the Magic Blush and Magic Lipstick are here to create a unique and effortless look perfect for every day. The products are versatile and designed for beauty lovers to experiment and switch it up whenever they want. The best part? Simply Pretty’s Magic Collection is friendly on the pocket!
A magical new era
The collection brings a new level of magic to beauty, offering personalized products that adapt to each wearer’s natural look. It’s not just about makeup—it’s about embracing an experience that’s fresh, fun, and uniquely you.
With Sofia bringing the vibe, Simply Pretty inspires young beauty lovers to embrace their uniqueness, making it the ultimate choice for those who love personalized and always-evolving beauty. She shows that affordable makeup can still deliver premium, customizable experiences—making the line truly feel like a celebration of beauty without compromising on value.
“Makeup is no longer one-size-fits-all. Just like Sofia, we want everyone to be effortlessly selfie-ready, showcasing their unique glow. With the Magic Collection, we’re giving every Filipina the power to show and celebrate their own kind of magic.” says Sol Ocampo, Avon Philippines’ Head of Color.
Experience Simply Pretty’s Magic Collection and discover your true beauty at an accessible price through Avon representatives, online via Lazada, Shopee, TikTok Shop, and in Watsons and SM Beauty Stores nationwide.
